Listen closely; if you follow this step by step advice, the next flier you design for your business will be the most profitable piece of paper you’ve ever printed. Here’s why…
The humble flier has been around forever. It remains a popular marketing tactic for many local businesses, and for good reason. Compared to many other forms of marketing, they’re relatively cheap and easy to design, print and distribute.
Problem is, the average flier is completely ignored.
Most fliers are ignored, thrown away without so much as reading the first line. They’re worthless pieces of paper, hardly worth bending over to pick up should they fall to the ground. The reason for this is that usually when they’re designed, most of the critical fundamentals of effective, psychology driven marketing are ignored, in favor of meaningless things like “make our logo bigger” and “my favorite color is red”
Trees hate it when you cut them down for rubbish flyers – have a heart!
Now, if you get just a few of these things right, your flier will make you more money than it cost to produce. But If you nail them all, you’re going to have a huge customer pulling magnet on your hands.
Oh, you like the sound of that?
Good, then let’s get started. First thing you have to do is make sure Continue reading