How To Sell Carrots (Zimbabwean Rasta)

It’s not everyday you come across a vendor that draws a crowd and gets people pulling out their phone cameras. This particular Rasta Carrot seller does just that. Of you don’t speak Shona, you won’t understand a word, but this guys strategy has made him Zimbabwe’s most famous vendor!

 

Where Are The Best Business Opportunities In Zimbabwe?

Big business OpportunitiesSo where and what are the best business opportunities for entrepreneurs in Zimbabwe? Usually i have three answers to that question…but today, just one really important one. But you might not like it…

Opportunities are everywhere in Zimbabwe. Opportunities to make money make a difference, make a living – make whatever. The problem is not the lack of local business opportunities; it’s your inability to see them. Fortunately, that’s not as hard as it seems, once you know how.

So, let me show you how… Continue reading

Learning Business From Makandiwa

Church leaders like Emmanuel Makandiwa and Urbert Angel who have massive followings in Zimbabwe can teach you a little something about business. I’m not talking about the controversial stories of flamboyance and so on – that’s a debate for another day (maybe another website), I’m talking about the way they move people.

See if instead of seeing clients as just buyers of your product, you saw them as actual people, with beliefs, values and a world view that shapes how they live, you may actually become empowered to lead them.You might shape your marketing material so that it answers the questions they’re really asking, meeting the needs that really nag them.

You would build your brand, your message and your whole business around a powerful and exciting Gospel (good news) that matches the world view of the people you need to influence.

Maybe you would see that a nice looking logo and great signage is really just a very small part of what it takes to build a brand. It’s about reaching the market on a deep, emotional almost spiritual level. It’s about positioning yourself as not just another solution, but the only viable option, THEE man of God, so to speak.

Makandiwa has done this masterfully (yes by the power of the Lord, i hear), but the principles stands. And in a religious country like Zimbabwe with a pastor just around every corner, the value of being seen as thee man of God, thee solution, thee best option has never been higher.

Best Online Advertising Option In Zimbabwe?

You can waste a lot of time and energy with most free online advertising platforms in Zimbabwe. Sure, FREE classifieds come at a great price, but the results are often very poor indeed. If you’re expecting a flood of business from any online classifieds website, you’re likely to be disappointed. Do it anyway, some are better than others…just make sure you systematize the process as much as you can so that it isn’t taking up a lot of your time.

On the other hand if Continue reading

Social Media and that Horrible ‘P’ Word

Developing a powerful presence in the social media space is not an event, it’s not even a campaign. It’s a process, it’s long term. It’s not a matter of launching a Facebook fan page as much as it is about developing a mindset and cultivating a following, and building a tribe and other boring things that will require the Horrible ‘P word’.

Before I talk Continue reading

The Generosity Economy

“Give and it will be given to you. A good measure, pressed down, shaken together and running over will be poured into your lap. For with the measure you use, it will be measured to you.” Jesus.  Luke 6:38, The Bible.

There are two places your business can operate from, the Fair trade economy or the Generosity economy. Most people are aware only of the first choice.

Fair trade is Continue reading

Content…Huge Opportunity

Image representing Facebook as depicted in Cru...
Click to connect with me on Facebook

I’ve been saying it for over a year now, but it’s more and more true by the day… content is a massive opportunity in Zimbabwe. The internet has seen incredible growth in the last 2 years, and social media (Facebook, Twitter, LinkedIn, Google Plus) is dominating the way we spend time online.

What are all these people doing on Facebook?

Looking to connect to people (even brands) that have the content they’re attracted to. Unique, interesting, useful content that’s relevant. be the one providing this content to your market, and you start to develop a community of people around you – Fans and friends whose recommendations and referrals (or lack of) will soon mean the difference between success and failure for many businesses in Zimbabwe.

A lot of people talk about how Zimbabwe has great opportunities, “we should position ourselves for what’s coming”. Most people saying that have no idea what they’re talking about or how to position themselves. I’ve just told you how.

Content.

Start a blog, a brand page, a fan page – something, and sell as little as possible. Instead use it to deliver high quality, relevant content to your community.

I’ll be providing more content about this, stay tuned.