It’s not everyday you come across a vendor that draws a crowd and gets people pulling out their phone cameras. This particular Rasta Carrot seller does just that. Of you don’t speak Shona, you won’t understand a word, but this guys strategy has made him Zimbabwe’s most famous vendor!
So where and what are the best business opportunities for entrepreneurs in Zimbabwe? Usually i have three answers to that question…but today, just one really important one. But you might not like it…
Opportunities are everywhere in Zimbabwe. Opportunities to make money make a difference, make a living – make whatever. The problem is not the lack of local business opportunities; it’s your inability to see them. Fortunately, that’s not as hard as it seems, once you know how.
Church leaders like Emmanuel Makandiwa and Urbert Angel who have massive followings in Zimbabwe can teach you a little something about business. I’m not talking about the controversial stories of flamboyance and so on – that’s a debate for another day (maybe another website), I’m talking about the way they move people.
See if instead of seeing clients as just buyers of your product, you saw them as actual people, with beliefs, values and a world view that shapes how they live, you may actually become empowered to lead them.You might shape your marketing material so that it answers the questions they’re really asking, meeting the needs that really nag them.
You would build your brand, your message and your whole business around a powerful and exciting Gospel (good news) that matches the world view of the people you need to influence.
Maybe you would see that a nice looking logo and great signage is really just a very small part of what it takes to build a brand. It’s about reaching the market on a deep, emotional almost spiritual level. It’s about positioning yourself as not just another solution, but the only viable option, THEE man of God, so to speak.
Makandiwa has done this masterfully (yes by the power of the Lord, i hear), but the principles stands. And in a religious country like Zimbabwe with a pastor just around every corner, the value of being seen as thee man of God, thee solution, thee best option has never been higher.
You can waste a lot of time and energy with most free online advertising platforms in Zimbabwe. Sure, FREE classifieds come at a great price, but the results are often very poor indeed. If you’re expecting a flood of business from any online classifieds website, you’re likely to be disappointed. Do it anyway, some are better than others…just make sure you systematize the process as much as you can so that it isn’t taking up a lot of your time.
Developing a powerful presence in the social media space is not an event, it’s not even a campaign. It’s a process, it’s long term. It’s not a matter of launching a Facebook fan page as much as it is about developing a mindset and cultivating a following, and building a tribe and other boring things that will require the Horrible ‘P word’.
“Give and it will be given to you. A good measure, pressed down, shaken together and running over will be poured into your lap. For with the measure you use, it will be measured to you.” Jesus. Luke 6:38, The Bible.
There are two places your business can operate from, the Fair trade economy or the Generosity economy. Most people are aware only of the first choice.
I’ve been saying it for over a year now, but it’s more and more true by the day… content is a massive opportunity in Zimbabwe. The internet has seen incredible growth in the last 2 years, and social media (Facebook, Twitter, LinkedIn, Google Plus) is dominating the way we spend time online.
What are all these people doing on Facebook?
Looking to connect to people (even brands) that have the content they’re attracted to. Unique, interesting, useful content that’s relevant. be the one providing this content to your market, and you start to develop a community of people around you – Fans and friends whose recommendations and referrals (or lack of) will soon mean the difference between success and failure for many businesses in Zimbabwe.
A lot of people talk about how Zimbabwe has great opportunities, “we should position ourselves for what’s coming”. Most people saying that have no idea what they’re talking about or how to position themselves. I’ve just told you how.
Start a blog, a brand page, a fan page – something, and sell as little as possible. Instead use it to deliver high quality, relevant content to your community.
I’ll be providing more content about this, stay tuned.
Heard of Google Plus? If you’re a Zimbabwean, probably not yet, after all, all your friends are on Facebook, maybe Twitter. Google Plus is Google’s new social network (like Facebook, potentially better).
There’s been a lot of controversy with regards to the implementation of it all, with many claiming Google is unfairly using its muscle (in search) to promote this new service – I differ on some of it, but heck…when it comes to marketing, I couldn’t care less – neither should you.
All it means is that things have changed, if you’re a business owner, love it (like me) or hate it, you’d be downright crazy to ignore Google Plus.
Crazy because if you hope to build a long-lasting and powerful brand on-line in Zimbabwe or anywhere else in the world, you can’t afford to ignore Google. Facebook is not enough, especially not in Zimbabwe, neither is Twitter or LinkedIn.
Google plus is going to affect your on-line networking, your Search engine visibility, your brand relevance in ways that you probably can’t imagine if you haven’t been following the developments.
I could go into a really detailed account of why you should get on Google Plus and get active there now, but not today. For today I’ll just let you know this
The Worlds Most Powerful Internet Business (Google) had launched the fastest growing social networking site in History. They’re integrating it into the world’s top search engine, Google.com, the world’s top video sharing site YouTube, the worlds best email service, Gmail (350 million users) and many other popular online properties. They’re doing all this and your competitors haven’t even heard of it yet.
If there’s ANY entrepreneurial or marketing blood in you at all, you already know you need to take action early.
Was chatting to a friend on Google Plus about how spam (email and SMS) has gotten out of hand in Zimbabwe. Used to be that only a few had the patience and determination (or software) it took to steal email addresses from lists like Dipleague. Not anymore. Seems like someone announced Zimbabwe Spam Month recently, because it’s gotten ridiculous. I imagine this will only get worse with the many Christmas specials to come!
I’ve said it a million times, but advertising is not art and art is not advertising! I’m a fan of them both – but their very different and knowing the difference is mega important my future millionaire friend!
Just because your competitor is bigger than you are, doesn’t mean they’ve won. It just means they have an advantage or two, so do you. You might have to work a little harder to out smart, out market and out perform them, but it’s possible if you’re strategic enough.
If you’re already in or planning on entering the business of real estate (property sales) in Zimbabwe, then you probably already know how vitally important a strong online presence is.
Together with classifieds adverts, your own website is vitally important if you’re going to succeed in the business – not just any website…one that’s known, followed and gets traffic and generates leads.
www.propertyplace.wordpress.com is well positioned to gain you more leads, expand your reach and brand presence and fast forward your success as a real estate agent or in any related business.
Once you own the site, we will customize it for you (if you already have a brand that you’re working with) and give you a strong marketing boost to get you going faster and even more powerfully.
Interested in finding out more about why Property Place is a valuable asset? Please contact us immediately and we’ll show you.
Use the email form below or contact Max Soutter directly on firstname.lastname@example.org or 263773098648
What are the best business opportunities in Zimbabwe right now? It’s a question I’m asked almost every week. There are at least 3 answers – equally accurate, but not equally useful.
The first is a template response, which will basically list for you the most commonly known business opportunity areas in Zimbabwe.
Mining for example – Gold, Chrome, diamonds etc.
Mining is a golden opportunity in Zimbabwe for entrepreneurs and investors – but you already knew that right?
Problem is, Mining is only an opportunity for you is you have money, a lot of it to get started. It’s capital intensive to identify, purchase then actually dig and eventually profit from what you find in mining.
A good many Zimbabweans joined the ‘gold rush’ (or diamond rush) and bought mines in a hurry, only to find that they couldn’t afford to dig. Eventually, many are forced to sell it off to someone with the capital, often time, without much (any) profit from the whole transaction.
Answer number two is more useful to you…but no one wants to hear it, because it’s work. The worst kind. It’s the kind of work men fear most, involving the use of the brain, not the hands!
How do you find a business opportunity in Zimbabwe? My best answer is that ‘it depends’.
Depends who you are. An opportunity for you may not be one for you.
Depends what you have. You may not have the access or the assets to take advantage of the same opportunities as I do.
If that sounds like I’m answering a question with a question, it’s because I am. The question of what are the best business opportunities in Zimbabwe is best answered by the question
If you force my hand though, I’ll give you another answer though. A simple formula for finding any opportunity anywhere.
Ask yourself these 3 questions
What do people In Zimbabwe want That I Can supply competitively? Don’t ask what do people need, because we don’t always buy what we need, we buy what we want. Many Zimbabweans spend more on entertainment than they do on many things you may think they need (education and self-improvement, Health matters, home maintenance etc).
What are Zimbabwean businesses selling and can I help them sell better or can I out sell them? This is great if you’re the really entrepreneurial type and understand the power of marketing. To find out what people are selling, buy a week’s worth of newspapers and look for trends. What products are advertised the most. What kind of ads? What are they saying. I’ll go deeper into this another time.
What do people want that they can’t get a satisfactory solution to right now? If you can find this, you’ve found a golden opportunity. It’s means that you’ve acknowledged the presence of competition, but that you may be able to offer a better solution.
That’s it, well not quite…there is another option for finding business opportunities in Zimbabwe…
Let Me Find Business Opportunities FOR You!
If you’re interested in a more risk free and ‘real world’ answer to the question of business opportunity, I have another answer for you. It’s reliable and pretty easy (no real work involved on your part). It’s a unique method that will uncover the specific and actionable opportunities you’re probably after. It’ll cost you $180, but well worth it for the right person. If that sounds like too much to pay for good information, you’re almost certainly wouldn’t be able to take advantage of the opportunities if i gave them to you free.
If you’re interested, let me know, I’ll tell you how it works.
Hosting is pretty cheap, affordable at least for most operating businesses, even in Zimbabwe. Hosting companies make their money by charging you as little as possible in the hope that they can get 1000 of us to give them that small reoccurring semi-passive income we’d all love to get more of. Maybe it’s so cheap, so many businesses are content to not expect much or any real results from their website.
So what’s your favourite colour? Why do I ask? Because once I know your favourite colour I can better predict what choices you’ll make if I want to sell you something with colour options – it’s called market research. The more I know about you, the better I get at marketing to you. Eventually, if I learn enough about you (my market), my offers will become irresistible to you.
Effective marketers spend a lot of time and money studying their markets. Think about it, Facebook and Google already know Continue reading →