How to Write a Business Plan for Your Zimbabwe Business.

writing business planIf you’re in business, you have to plan for success. You know the old saying, “to fail to plan is to plan to fail.” And of-course, if you’re actually serious about implementing your plan, you’re going to write it down. Any business plan not worth writing down is not worth acting on. On the other hand, just because you’ve written down a plan, doesn’t mean it’s a good one – or that it’ll convince the bank.

In this post:

  • The two kinds of business plans – most business people only know about one (and suffer for it).
  • What you absolutely need to know about how to write a business plan that succeeds. If your plan lacks these, you’ll never get a cent from investors.
  • The biggest mistake entrepreneurs make when they hire a business consultant to write your business plan. Continue reading

Marketing Advice: Use Bad News & Good Aim

Target money
Is your marketing targeting right?

Let me show you what your market looks like – percentages may vary here and there, but not by much.  This is a break down of the segments you’re currently marketing to.

  • 3% of your market are looking to buy your product RIGHT NOW. They are searching the Herald classifieds, going through Dipleague, asking friends and ‘Googling’ for your product. They will buy, from you or someone else, but they will definitely buy.
  • 6% are open to buying but not actively looking to buy now. They can probably be easily influenced with a good offer.
  • 30% Maybe interested, but are not Continue reading