Whenever i talk about branding with Zimbabwean designers or marketers, someone is bound to bring up Netone and (worse) CBZ as examples of new brand logos gone bad. Does ANYONE actually like those logos? I’ve yet to meet one – but at least someone made some money designing them.
Ah Anyway.
As bad as those are, poor design isn’t the worst branding mistake possible. Confusion is. Corporate brand confusion is often the result when bored executives in fancy suits start Continue reading
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