How Social Media Marketing Works

generous-1024x680Everyday in Zimbabwe, and really, all across Africa, businesses are finally waking up to the opportunity of social media marketing. Facebook especially. Problem is, most people and companies just have no real clue about how it really works, so that even large brands with large followings on Facebook or Twitter for example, just don’t really see much in the way of bottom line results. So…what to do? How does it work? What’s the best strategy? Continue reading

The Generosity Economy

“Give and it will be given to you. A good measure, pressed down, shaken together and running over will be poured into your lap. For with the measure you use, it will be measured to you.” Jesus.  Luke 6:38, The Bible.

There are two places your business can operate from, the Fair trade economy or the Generosity economy. Most people are aware only of the first choice.

Fair trade is Continue reading