Social Media & The Most Beautiful Woman in The World

WomanSocialNetworkI stumbled upon a movie fan page on Facebook the other day that reminded me of the most beautiful woman in the world, and coincidentally, something rather important for big (and small) businesses wanting to leverage social media in Zimbabwe today. Ever asked yourself, who is the most beautiful woman on planet earth ‘besides your wife – of course’?

In my early twenties, that question was authoritatively answered for me.

Of all the female stars in all the movies Continue reading

How Social Media Marketing Works

generous-1024x680Everyday in Zimbabwe, and really, all across Africa, businesses are finally waking up to the opportunity of social media marketing. Facebook especially. Problem is, most people and companies just have no real clue about how it really works, so that even large brands with large followings on Facebook or Twitter for example, just don’t really see much in the way of bottom line results. So…what to do? How does it work? What’s the best strategy? Continue reading

Social Media and that Horrible ‘P’ Word

Developing a powerful presence in the social media space is not an event, it’s not even a campaign. It’s a process, it’s long term. It’s not a matter of launching a Facebook fan page as much as it is about developing a mindset and cultivating a following, and building a tribe and other boring things that will require the Horrible ‘P word’.

Before I talk Continue reading