I’m often asked how to really make social media work. How to turn the opportunity into something of genuine value for a business.
The real key to social media strategy is to be helpful, not hype-ful. Relevant, not irreverent. Design your marketing to make a contribution, not simply a controversy.
You can get a lot of likes doing all sorts of things online, but the smart marketer must see beyond likes. He must see a person, who needs his help, and whose problem he is willing to care about.