I’ve been saying it for over a year now, but it’s more and more true by the day… content is a massive opportunity in Zimbabwe. The internet has seen incredible growth in the last 2 years, and social media (Facebook, Twitter, LinkedIn, Google Plus) is dominating the way we spend time online.
What are all these people doing on Facebook?
Looking to connect to people (even brands) that have the content they’re attracted to. Unique, interesting, useful content that’s relevant. be the one providing this content to your market, and you start to develop a community of people around you – Fans and friends whose recommendations and referrals (or lack of) will soon mean the difference between success and failure for many businesses in Zimbabwe.
A lot of people talk about how Zimbabwe has great opportunities, “we should position ourselves for what’s coming”. Most people saying that have no idea what they’re talking about or how to position themselves. I’ve just told you how.
Start a blog, a brand page, a fan page – something, and sell as little as possible. Instead use it to deliver high quality, relevant content to your community.
I’ll be providing more content about this, stay tuned.
- People Know Better Than Businesses…Zimbabwe Facebook Marketing (bizsetup.wordpress.com)
- Social Media Marketing In Zimbabwe – How To Get Started! (bizsetup.wordpress.com)
- Google Plus In Zimbabwe, HATE It Or Love It, But Join. (bizsetup.wordpress.com)