Starting a Business & Learning To Breathe

Somethings you just don’t have time to learn how to do. Like breathing. When a baby is born, there are only a few things that he really needs to know from day one, the rest can wait. Breathing is one of those things. Every second a newborn baby isn’t breathing is a second closer to a horrible end.

Business is the same

There are really only a few competencies or assets your business absolutely must have on day one, the rest can wait. The trick is knowing what those few critical things are – because depending on your business model or business strategy your few things might be different to the next guy’s – but that’s not often.

  • Something to exchange for cash/value (product or service).
  • Someone to exchange it with (A real market)
  • A means to tell that person you want to make a deal (marketing).

Everything else, not connected directly to those things can probably wait.  Like a business plan, office furniture, a great team – all important, but they can wait.

Going into business without all three of the above critical things is like when a baby comes into the world and isn’t breathing. Unless someone turns that baby upside down fast and slaps his feet to get his lungs working – it’s going to take a miracle for him to survive.

Have you registered your company in Zimbabwe? Click here for help!

Have you read these articles?


Say something!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s