Zimbabwean journalists aren’t interested in writing any Good news in the newspapers. They don’t look for it and i suspect, even if they found it, it wouldn’t make it into the paper. That said…there is A LOT of good news and business opportunities in the papers. Not intended, but it’s there – especially for businesses.
Of course, to see it, you’ll have redefine what good and bad news really is for your business.You’ll have to learn to see the opportunities revealed in the bad news.
For instance if you read that businesses are closing down. Is that goodnews or bad? Depends.
- Can i buy assets cheap from the business that just closed down?
- Maybe that means less competition for me.
- Can i find out why they closed and avoid the same mistake – free education
- What if i can go after their experienced and qualified employees, that ordinarily maybe hard to find…
- Or what if…i think you get the picture.
The point is businesses exist to solve problems. No problems, no opportunities and no businesses. Entrepreneurs, Businesses and institutions and even economies fail when they start to take bad news at face value. That’s when they become problem conscious. They start to blame MDC/ZANU PF, they blame their parents, their pastor etc. You’re not like that are you?
Here’s how i look at it
Bad news happens when needs arise. Good news happens when someone saw the need, ignored the negativity and turned it into an economically viable solution. You’ve got to decide how you’ll interpret the news around you. They’ll be lots of good, or bad depending on what you’re looking for.
p.s. Here’s an example. You want to start a business but you’ve got no money? Well if you’re creative and determined here’s how to turn that into good news!