How To Construct A Killer Stadium Pitch

Ok I promised you that I’d show you how to design your ‘stadium pitch’. You remember what a stadium pitch is don’t you? If not – Check it out before you continue.

Now even if you never get to stand in a stadium, it’s likely you meet someone almost daily who needs to know what you do in a clear, persuasive, differentiated and memorable way. You can either keep stumbling through these marketing opportunities, or you can design a killer pitch that arm you for persuasion.  Here’s how…

1) Get Attention With A WOW Statement.
The first thing you say in person or in writing is extremely important… start off with an attention getter! You can do this in one of two main ways…

a) Use a WOW statement that makes someone say (wow…I didn’t know that – or wow, tell me more)
b) Use a well crafted Unique Selling Point (USP). A USP is basically a differentiating statement that establishes what problem you solve and why you’re the best or only person who does it. A proper USP will be attention getting to someone in your market.

2) Poor On The Bad News.
A lot of people have a problem with this one – not wanting to be negative. Look, I’m a VERY positive person. In fact many who know me consider me overly optimistic…yet even I use this.

Why?

Because it works! You see if you don’t know what the bad news is for your market, then you don’t know what’s driving them. Its no lie that bad news makes a deeper impression on the vast majority than good news.

A recent study revealed how more than 90% of people will do more to avoid losing Ten Thousand Dollars then they would to actually gain it. The fear of loss is a much greater motivation for them. It’s unfortunate, but not to be ignored by a smart marketer. Make sure you ad a quick and powerful statement  or two that highlights the bad news, disadvantage or danger you market is currently facing.

The goal is not to create a negative pitch, but to set up the case for the urgent importance of your solution. Sometimes without this, your ‘good news’ may lack context or fail to connect with your audience.

3) Solve the Problem & Differentiate.
Now that you’ve shown them the problem, show the solution. Not a general solution though…show how YOU specifically are the best solution. That’s done with a powerful Unique Selling Point (USP). Discover your USP by completing this statement;

My competitors only do this____________ BUT I do this___________

• My competitor only gives you three days to pay but I’ll give you a 3 month payment plan
• My competitors only provide 3 types of product X to choose from, I’ll give you a choice of 15 of the top brands to choose from.
• My competitors take two weeks to complete the job, but I’ll do it for you in 7 days or less.

Be specific, not general. Be clear, not vague. Don’t say ‘better’, ‘cheaper’, ‘faster’ etc unless you can quantify it. That’s what makes a promise more believable and compelling.

Here it important to find the match between the most important distinction in your market, and the distinction that you can definitely deliver.

4) Make The First Action Step Clear And Easy.
If you’ve been compelling and if you’re talking to the right person, their next question will likely be…”So what next?” or “How to I start”. Don’t assume people know how to engage your services. Spell it out.

For example
“All you have to do is visit my Eastgate office, fill in a short form and it’s yours”

“Get started by visiting our office this Tuesday with a 50% deposit”

Where to use your stadium pitch?

Everywhere! In your chance encounters, for your sales presentations, in all your marketing materials etc. Once you’ve mastered and tested and settled on the best stadium pitch – make sure you use it all the time. Avoid the temptation to just wing it. Make it look natural and un-rehearsed, but always use it.

Look, there are quite a few things that go into a really killer presentation and it’s implementation, but the above should give you some good direction on how to greatly improve your own.

Want Professional Help With Your Presentation? I can make it happen for you for a less than you think. Contact me. In a short period of time, you’ll have a killer pitch that will position you as a leader and get the phone ringing with new business. It works for websites, adverts, brochures, sales letters, presentations, sales pitches etc. Describe what you want and I’ll send you a informal quote. Click Here To Contact Me

The Next 30 Seconds…What Will You Say?

They call it the stadium pitch and here’s how it works…

Imagine being in a stadium with 10 000 people, all potential buyers of your product. You’re on stage with a mic and the opportunity to address the crowd about why to buy your product, and why buy it FROM YOU!

Great opportunity… except for a tiny problem

They’ve already been there for 10 hours listening to long boring presentations by other entrepreneurs! It’s hot, no chairs, and what’s more… It’s just been announced that whoever wants to, can NOW go home. You have just 30 seconds before it’s too late.

WHAT DO YOU SAY TO GRAB THEIR ATTENTION, KEEP IT

AND LEAD THEM TO BUY YOUR PRODUCT?!

Your first sentence is what’s called your Headline. If it’s weak, no one stops to listen. If it’s the same thing your competitors have been saying the whole day, They’ll ignore you and buy from someone else. If it’s all about how great and exciting YOUR product and YOUR company are…no once cares.

So again…what do you say to them?

Not knowing the answer to that question is basically the problem for most businesses. You have no real way to capture the attention of their market, keep it and profit from it. You assume that just because you’re talking, the market is listening –

You can’t see the thousands of potential buyers,

walking away from you every single day!

Want to solve the problem?

Do it with a stadium pitch. It’s a 30 second, or one paragraph statement that immediately captures attention, explains what you do and distinguishes you from your market.

Tomorrow, I’ll develop the idea of stadium pitches further. I’ll show you a few excellent examples and a few formulas on how to construct yours. Be sure to tune in!

In the mean time do you have one already? If you do, email it to me for a free critique, I analyze it for free and show you how and where you can improve it. If you don’t have a stadium pitch but you have a tag line or slogan you use…send that to me and I’ll do the same.

Until then, be thinking. Don’t simply echo your competition, don’t be boring, don’t be irrelevant.

Max

Read Cash Baron Secrets Online

Now You Can read Cash Baron Secrets Online…Right Here, Right Now – Just Click Here to get started reading

OR CLICK HERE To download The PDF Version For Easy reading Later.

Go to page 2 to start reading Cash Baron Secrets

Download Cash Baron Secrets FREE

Copyright NoticeYou may freely distribute this book online, sell or give it away on your website, upload tobulletin boards, email to friends or associates. However this book, it’s title or the

design graphics may not be edited or changed in anyway, shape or form.

Legal Notice

While attempts have been made to verify information provided in this publication, neither

the author nor the publisher assumes any responsibilities for errors, omissions, or

contradictory information contained in this document.

This document is not intended as legal, investment, or accounting advice. The purchaser

or reader of this document assumes all responsibility for the use of these materials and

information. Max Soutter, Business Setup Group and bizsetup.wordpress.com

assume no responsibility or liability whatsoever on behalf of

any purchaser or reader of these materials.Copyright Notice

You may freely distribute this book online, sell or give it away on your website, upload to

bulletin boards, email to friends or associates. However this book, it’s title or the

design graphics may not be edited or changed in anyway, shape or form.

Legal Notice

While attempts have been made to verify information provided in this publication, neither

the author nor the publisher assumes any responsibilities for errors, omissions, or

contradictory information contained in this document.

This document is not intended as legal, investment, or accounting advice. The purchaser

or reader of this document assumes all responsibility for the use of these materials and

information. Max Soutter, Business Setup Group and bizsetup.wordpress.com

assume no responsibility or liability whatsoever on behalf of

any purchaser or reader of these materials.

Pages: 1 2 3 4 5 6 7 8 9 10 11 12

Use Zimbabwe Newspapers To Steal Customers

It’s easy to steal customers in Zimbabwe. One way is with killer newspaper advertising.

To be clear, i’m not talking about killer LOOKING ads, i’m talking about money MAKING ads. For the next few days I’ll cover the strategies, tactics, mindset and insights needed to steal your markets attention with your advertising. (Customer Thief: Have you read the book?)

Effective advertising goes far beyond just placing a big ad in the Herald newspaper with lots of colour and a nice logo…I’m talking about the principles that get results. Once you learn the science of advertising – in Zimbabwe you can practically rule, I know, I’ve done it.

Firstly understand that the following is a list of principles – not short term techniques. That means it

• Doesn’t matter where – Herald, Sunday Mail, Fingaz, Zimbabwean, Independent  or a magazine etc
• Doesn’t matter whether you’re doing display or classifieds ad
• Doesn’t matter what product or service – selling property, car sales, computer, cell phones, furniture, events management, consultancy, etc…once you know how – you know how.

So here we go, in no particular order 15 tips on creating winning newspaper ads in Zimbabwe…

1. Focus your time on developing a strong headline for your ad. The headline is the ad for your ad and has by far the greatest impact on your results. I typically write between 10 or 20 headlines before I settle on one. Don’t settle for the first thing that enters your head…it’s probably not nearly as smart as you think.

2. Capture attention and speak directly to the reader about something that’s important to him immediately in your headline. Forget what’s important to you, forget your logo and your company name…your focus now is completely on your prospect.

3. Once you headline has done it’s job (which is to attract the interest on the right reader), then focus your ‘body copy’ on presenting a compelling offer with as many benefits as you can afford to include (You’re being charged per-word).

7. To catch a prospect, think like him. It’s about what he want to know, not what you want to say. Benefits are what your prospect is most interested in…give him what he wants.

8. NEVER ever try to close the sale in a (short/small) classified ad. You’ll waste your money and get less response than you could’ve. Use the two-step formula for maximum results. Use your classified ad to find hot leads. When those leads contact you (via phone, email, whatever) that’s the time to go for the close. There are multiple reasons for this…trust me – it works.

9. Make it easy for people to contact you. This is especially important in Zimbabwe with cell phone networks as bad as they are. If they can call/email or visit…that’s the way to do it.

10. Write your ad as though you’re talking to one person. Have that person in your mind when you write. This makes your communication more personal, effective and it’s easier to build rapport.

11. Use simple design options to make your ad stand out. A double thick border, a different colour, a block on the headline…be creative without wasting money.

12 Use the F word. Offer something Free if possible. People respond to that like nothing else. A free report, info pack or even a free quotation – whatever.

13. Evaluate your competition. I’m amazed by how so many are content to pay and publish ads that look exactly like their competitors ads. Just go through the herald classifieds and look at the real estate/ computer or vehicles for sale section. It’s dumb – don’t duplicate your competitors…stand out. A better offer, a different design layout, a unique approach.

14. Forget grammar – delete words in classified ads. Edit your ads for unnecessary words that take up space and cost money without contributing to the marketing effort. ‘the’, ‘and’ etc. This isn’t an English exam, it’s a business exam.

15.  Choose your category or section carefully. This is worth very careful thinking and can often make a huge difference – especially in classifieds ads. If you’re wise, you’ll test different sections with the same ads and key the results.

There you have it, that’s it for today. Advertising works, if you work it. It’s probably the most used marketing tactic…yet one of the least understood. An ad that has been tested over time and maximized based on solid strategy and market feedback is worth gold to you. I’ve done my part…now do yours.

Tomorrow – 10 questions to ask before you write a single word of your advert. These questions are what make the difference between an amateur and a master customer thief.

Get ‘The Customer Thief’… (Pre-release Version)

Get This Free Ebook

Hi there,

Want the ‘insiders pre-release version of The Customer Thief?

customer thief pre-release version

Wowza, thought i’d be done with the final by today… but i’m in the middle of a crazy project + they’re a few more goodies i wanted to put in there for you – so that’s delayed the whole process. Was tempted to make you wait a little longer but i’ve received so many (strong) requests that i was forced to put out a early bird version here.

No gramma check, fancy graphics and illustrations – just plain hardcore customer theft content you can start using today.

Sound good? Get it while it’s hot…

customer thief pre-release version

Yours for higher profits

Max

The Customer Thief – Max Soutter

Actually, Some Thieves Sleep VERY Well At Night!

Stealing customers is not only profitable and satisfying, it’s also ethical and legal. In fact, once you learn and apply the 5 keys taught here in, you’ll feel great about your business AND your newly stolen customers will thank you for it.

In “The Customer Thief”, Max Soutter explains shows you what to do when your customers won’t buy and your competitors won’t share. Isn’t time you started snatching wallets and picking pockets in your market place?

CLICK HERE to download The Customer Thief

Please take note: the download is an insiders ‘Pre-release version’ Fill in the form below if you want the final version when I’m done with it.

Name (required)

Email (required)

Website

Text only. No markup allowed.

Zimbabwe Business: Get Clients For $10usd Or Less – 5 ways

After years of working with Zimbabwean businesses all shapes and sizes, I’m amazed by how difficult and expensive some people make their marketing. They see full page ads, high priced websites, huge bill boards and massive sales teams and assume that marketing has to be expensive to be effective. Nothing could be further from the truth!
Here are just 5 (of many) ways to get more customers, make more money and grow your business in Zimbabwe (or anywhere) with a ridiculously small budget.
1) Classified ads. Classifieds can cost as little as 3usd at the Herald newspaper. Unfortunately, the way most classifieds are placed means that you waste even the little budget that you do have. Here are a few tips…

a) Don’t attempt to SELL in a classified (or any kind of small ad). If you don’t have enough space to tell a convincing sales story and present a decent presentation, DONT! Instead write a sentence or two to get the attention of your target market and arouse their interest enough to enquire for more info. This is where www.getmoreinfo.wordpress.com can work great for you. Refer clients to your specific page/link where you’ve put enough info for them to make a buying decision. The more expensive, unique or complicated your product, the more important this is.
b) Don’t be boring! The average classified section in the paper can have anything from 10 – 1000 competitors – all selling the same product the same market. Unless you’re different or special there’s no real reason to call you instead of your competitor. Remember in results based marketing, it’s more important WHAT you say, than HOW you say it.

2) Email It! It cost’s less than 2usd for 30 mins at an internet cafe and ‘free’ at your office. Developing an email database of clients and prospects is basic strategy for a business that’s going anywhere. Write an attention grabbing subject heading (one that will get your email opened) send it to everyone on your database. Offer them valuable info, then refer them to your getmoreinfo page for more info on your offer

3) Sacrifice a $1usd! That’s about all it costs to send an SMS classified to the Gazette newspaper! Come on… they’ve been advertising this for ages and so few people still use it. All the better for you if you’re the only one in your market promoting your product in a half empty classifieds section of a national newspaper! Follow the tips above for effective classifieds.

4) Develop a referral program. There are dozens of ways to do this that ANY business in Zimbabwe can take advantage of. Basically, it mostly comes down to these three things
a) Develop an offer worth talking about.
b) Make it easy for people to refer people to you.
c) Reward them for their efforts. By the way, ‘reward’ doesn’t always mean cash…there are many other ways to do it.
5) Join www.getmoreinfo.wordpress.com Even before it’s official launch, it’s gaining lots of interest. Having your company/product/services info on that site, well written is worth gold to you. Nothing beats being able to advertise your business to potential thousands by simply sending an email! Get in while it’s still free to join – or even better, for just $50 get Gold Membership. Listen, the site isn’t even finished being designed yet, but has already received over a hundred visits – get in early for a great advantage. Find out more here.
By the way if you haven’t read Cash Baron Secrets, why not? Once you’ve read that, you won’t ever have to be limited to ‘cheap marketing’. There’s a story in there about how i got a company to ‘finance’ over 12 months of marketing FOR me…100% FREE! Download it at no cost here.

Regards

Max Soutter
p.s. Thanks to everyone whose been following my estate agency challenge. www.propertyplace.wordpress.com – in record time, has overtaken 96% of local property websites including most of the ‘Big Boys’.

Do you know of any more ways to market effectively alcheapo? Do share with everyone…

Zimbabwe Newspapers: Bad News is Good News

Zimbabwean journalists aren’t interested in writing any Good news in the newspapers. They don’t look for it and i suspect, even if they found it, it wouldn’t make it into the paper. That said…there is A LOT of good news and business opportunities in the papers. Not intended, but it’s there – especially for businesses.

Shocking right?

Of course, to see it, you’ll have redefine what good and bad news really is for your business.You’ll have to learn to see the opportunities revealed in the bad news.

For instance if you read that businesses are closing down. Is that goodnews or bad? Depends.

• Can i buy assets cheap from the business that just closed down?
• Maybe that means less competition for me.
• Can i find out why they closed and avoid the same mistake – free education
• What if i can go after their experienced and qualified employees, that ordinarily maybe hard to find…
• Or what if…i think you get the picture.

The point is businesses exist to solve problems. No problems, no opportunities and no businesses. Entrepreneurs, Businesses and institutions and even economies fail when they start to take bad news at face value. That’s when they become problem conscious. They start to blame MDC/ZANU PF, they blame their parents, their pastor etc. You’re not like that are you?

Here’s how i look at it

Bad news happens when needs arise. Good news happens when someone saw the need, ignored the negativity and turned it into an economically viable solution. You’ve got to decide how you’ll interpret the news around you. They’ll be lots of good, or bad depending on what you’re looking for.

Max

p.s. Here’s an example. You want to start a business but you’ve got no money? Well if you’re creative and determined here’s how to turn that into good news!

How To Start A Business With No Money

Want to start a business but have no money? Now’s your chance.

For the next 7 days only, you can get a Business Setup Kit on a purely barter trade basis.We’re accepting all kinds of things…cell phones, lines, laptops…be creative. If you’re really serious about starting your business, then this could be a chance of a life time.

Remember the Business Setup Kit is worth thousands of dollars and already under priced for now. Find out more by reading our brochure.

You’ll get everything you need to get going with your new business so don’t miss out.

Finally, ‘Customer Thief’ is almost done (way over due), so if you want a free copy, stay tuned…i’ll be posting it for free download for just a few days… dont miss out.

Max

p.s. be creative about the barter trade deal, nothing is out of bounds so send me an email or give me a call to propose a trade. See the Business Setup Kit brochure here.

p.p.s. Check out my last book free to find other creative ways to do business without money -

Zimbabwe Business: Business In Zimbabwe Standing Still

It’s true, business is standing still in Zimbabwe. Talk to any business owner and he’ll tell you how much money he’s owed – and how no one is paying up. You’re probably going through it yourself. There’s very little genuine economic activity taking place – and what a great opportunity for you!

Think about it.

When is the best time to overtake and make progress…when you competitors are running, or when they’re asleep? This is the time to gain market share… now that competitors are losing it. If you cant do that, then gain ‘mind share’ and if you can’t do that, then gain whatever kind of share you can!

Your choices are few. Either;

OPTION A
• Shrink back, fearful and discouraged
• Outsource your responsibility and response ability to others
by joining the blame game – Zanu PF, MDC, your parents,
pastor or whoever you want.
• Abandon your dreams of significance and contribution.
• Downsize your ambitions from greatness, to mere survival.

Don’t get me wrong, there are many and very good reasons to be discouraged and angry at political, business, church, education leaders. There are good reasons to become fearful of the present and lose hope for the future – to become selfish and self centric…but don’t.

OPTION B
Put to work these invisible forces of good in your life and business. Demand more from life – your skills, talents, opportunities time & every resource. Demand that the doors of possibility and prosperity be opened to you. Refuse to accept limitations and achieve your goals in 2009… no matter what.

Faith and hope are the very core of the entrepreneurial spirit. Selflessness and service are the backbone of the entrepreneurs business. Without these, you’re a victim, a weakling, a mediocre man or woman.

I truly believe that this is the best time to be pressing in to achieve business success – even in Zimbabwe. Don’t wait for circumstances to support you, let them catch up. You can beat your biggest and most fierce competitors by being bigger in spirit. While they complain, wait and procrastinate you move forward. You can gain incredible advantages that aren’t available in easier times. While they’re business is standing still, you’re moving forward.

Regards

Max Soutter

It all comes down to knowing how to turn bad news into good news and finding the opportunities hidden in problems…see that post here.

Biggest Business Mistake Of 2009

After 3000 hours of research and study I can tell you what the biggest mistake in business is. Turned out I didn’t even need to study to learn it.

It’s worse than investing in the wrong idea. It’s worse than having to redo a thing not done properly. Worse than hiring the wrong guy. It’s worse than over paying, undercharging, or any other strategic mistake. It’s…

Talking without acting.

We all do it once in a while – especially around about this time of the year. We talk about what we’re going to do – even write it down. We tell family and friends how 2009 things will be different. “I’m going to start that business, invest in marketing, pay for that service” etc Then after the hype is gone… nothing.

We forget. Procrastinate. Get distracted. Whatever.

Make this mistake once you’re likely to miss out on a great opportunity. Keep on making it, you’ll end up not just a failed entrepreneur, but a failure in life.

My advice? 2009 has come. Attack it. Not with words alone. With action. Swift, aggressive and consistent action. Use your words to embolden and inspire yourself into action. Use pressure to get your juices flowing into action. Refuse to be of the mediocre lot who talk of impressive things and don’t follow up. You’re of a different kind – you’re a success, you’re someone going somewhere.

A poor plan implemented is better than a brilliant plan, not implemented. If you made that business mistake in 2008, don’t do it in 2009

Max Soutter

p.s. There is one other mega mistake that’s a close 2nd for me…especially in Zimbabwe – check it out here

Event Planning Business Setup Package

Event management can be a tricky business. So many dates, times, people and more to remember. In most cases, you only have one chance to get an event right for your clients (ie how many times can a person get married). With proper event management planning and execution, you’ll coordinate your events with excellence & consistency. That’s how to event management business.

Documents in 4 major categories

q    Events Checklists

q    Templates & forms for marketing Events successfully

q    Category specific event guides

q    General

Event Management Logo & Stationery. Enjoy the benefits of an attractive and credible brand image working across all your stationery and communication pieces. It will inspire confidence in your business from partners, suppliers and customers.

q    Brand Logo design

q    Printable Business Card design

q    Printable Letterheads design

q    Printable Compliment Slips design

Saved and formatted for you in all 7 major design formats allowing you flexibility and confidence in any scenario.

Business Website Design Get a website that will show case both your product range & your other services to potential millions. Your business website is the ideal communications tool for dealing with partners, suppliers and customers across town, suburbs and even countries as your trading opportunities expand. Good website design can also be a great credibility building tool, especially in your line of business.

q    Home Page

q    About Us page

q    Contact Us page

q    Services page

Or choose our niche site option and get unlimited pages, password protected pages, free hosting & registration, search & comment apabilities, all for the same price.

Company Registration. Get business registration quick and easy. Also choose from one of our available names or register a personalized company name of your choice.

Finance package. Never be caught unable to create or manage your finance info. Whether it’s budgets, cash flow, cash projections & financial planning etc. This comprehensive set of forms & templates already programmed with basic finance formulas, allows you to do all of this with greater ease than ever before.

Human Resources Management Package. No more confusion about how to hire, partner, recommend, terminate, manage, measure & motivate employees in your new startup. This package is your personal human resources assistant helping you get the job done with all kinds of templates and forms. You’ll easily put together a comprehensive human resources policy and procedures manual.

Sales And Marketing Package.  Now you can create, measure, plan and analyze your marketing, even without much previous skill or experience. Marketing is the life blood of your business and you’ll love the convenience of this package. Create marketing plans and marketing strategy that works.

Further Details

Delivery: Depending on your location and preference, you will receive your kit either on special personalized download link or on CD.

 Free back service: We keep a copy of all your designs (brand and website). If you require these in future (lose or damaged your CDs). 

 Cost: For the duration of this promotion period, all kits have been drastically discounted. Depending on your chosen options, type of business and delivery preferences you kit will cost you between ($450USD – $1200 USD (fuel coupon equivalent).

 The discount period will last from now until end of January after which the price will may more than double to reflect it’s true value. Don’t waste time, take full advantage of this special offer immediately. If you’d like to discuss a payment plan, then feel free to give us a call or pop an email.

 Are you ready to act today?

Call us on

 +263 11 661 853 

 263 11 867 867 

max.soutter@gmail.com

Starting A Graphic Design Business

The most important thing for starting a graphic design business is credibility. People want to know that you are professional & skilled at what you do.

To be trusted with big (and small) design budgets, brands and reputations, you’ll need to properly setup your graphic design company. The Graphics design Business Setup Kit will enable you to not only project a highly professional image, but also run a highly professional operation.

Design Tools & Templates Nothing speeds up good design like a good set of ready to use templates that are highly professional. These can be used for presentations, pitches & design assignments. Here is a set of high quality tools that will speed up you business. 

• q Set of over 2500 fonts! You’ll never be stuck with the creative or technical nightmares that come with not having the right font for a job.
• q 10 website templates to get you going or for presentations to win jobs
• q More than 200 Pre-programmed Photoshop Actions to do in seconds what can take hours of design work.
• q Over 1000 Clipart Collection to inspire your creativity and get you going quickly on projects.

Graphic Design Logo & Stationery. Enjoy the benefits of an attractive and credible brand image working across all your stationery and communication pieces. It will inspire confidence in your business from partners, suppliers and customers. 

• q Logo design
• q Printable Business Card design
• q Printable Letterheads design
• q Printable Compliment Slips design

Saved and formatted for you in all 7 major design formats allowing you flexibility and confidence in any scenario.

Business Website Design Get a website that will show case your service in style to potential millions. Your graphic design business website is the perfect for dealing with clients across town, suburbs and even countries. Good website design can also be a great credibility building tool, especially in your line of business.  

• q Home Page
• q About Us page
• q Contact Us page
• q Services page

Or choose our niche site option and get unlimited pages, password protected pages, free hosting & registration, search & comment capabilities, all for the same price.

Company Registration Get business registration quick and easy. Also choose from one of our available names or register a personalized company name of your choice.

Finance package. Never be caught unable to create or manage your finance info. Whether it’s budgets, cash flow, cash projections & financial planning etc. This comprehensive set of forms & templates already programmed with basic finance formulas, allows you to do all of this with greater ease than ever before.

Human Resources Management Package. No more confusion about how to hire, partner, recommend, terminate, manage, measure & motivate employees in your new startup. This package is your personal human resources assistant helping you get the job done with all kinds of templates and forms. You’ll easily put together a comprehensive human resources policy and procedures manual.

Sales And Marketing Package.  Now you can create, measure, plan and analyze your marketing, even without much previous skill or experience. Marketing is the life blood of your business and you’ll love the convenience of this package. Create marketing plans and marketing strategy that works.

Further Details

 Delivery: Depending on your location and preference, you will receive your kit either on special personalized download link or on CD. 

Free back service: We keep a copy of all your designs (brand and website). If you require these in future (lose or damaged your CDs). 

Cost: For the duration of this promotion period, all kits have been drastically discounted. Depending on your chosen options, type of business and delivery preferences you kit will cost you between ($450USD – $1200 USD (fuel coupon equivalent).

The discount period will last from now until end of January after which the price will may more than double to reflect it’s true value. Don’t waste time, take full advantage of this special offer immediately. If you’d like to discuss a payment plan, then feel free to give us a call or pop an email.

 Ready to act now?

Call us on +263 11 661 853 OR 263 11 867 867

email: max.soutter@gmail.com

Commodity Broking/ Trading Business Setup Kit

This kit is a collection of resources designed to handle the needs of any commodity broking or deal making business. There is a wide range of tools, so go through the list thoroughly. You’ll notice a comprehensive assortment of forms, templates, guides, checklists and business letters that will save you time and money starting up and setting up your brokering business.

Trading & Transactional Documents (over 30 forms, templates & guides) When managing a diverse portfolio of products and transactions across multiple scenarios, you’ll need the flexibility & efficiency of a well defined & designed set of ‘transaction management’ forms. With over 30 of them here, thoroughly designed and thought through, you’ll be ready to handle anything fast and easy. 

• q Ordering
• q Receiving
• q Selling
• q Shipping
• q General

Logo and stationery design Kit. Enjoy the benefits of an attractive and credible brand Image working across all your stationery and communication pieces. It will inspire confidence in your business from partners, suppliers and customers. 

• q Brand Logo design
• q Printable Business Card design
• q Printable Letterheads design
• q Printable Compliment Slips design

Saved and formatted for you in all 7 major design formats allowing you flexibility and confidence in any scenario.

Business Website Design Get a website that will show case both your product range & your other services to potential millions. Your business website is the ideal communications tool for dealing with partners, suppliers and customers across town, suburbs and even countries as your trading opportunities expand. Good website design can also be a great credibility building tool, especially in your line of business. 

• q Home Page
• q About Us page
• q Contact Us page
• q Services page

Or choose our niche site option and get unlimited pages, password protected pages, free hosting & registration, search & comment capabilities, all for the same price.

Company Registration Get business registration quick and easy. Also choose from one of our available names or register a personalized company name of your choice.

Finance package. Never be caught unable to create or manage your finance info. Whether it’s budgets, cash flow, cash projections & financial planning etc. This comprehensive set of forms & templates already programmed with basic finance formulas, allows you to do all of this with greater ease than ever before.

Human Resources Management Package. No more confusion about how to hire, partner, recommend, terminate, manage, measure & motivate employees in your new startup. This package is your personal human resources assistant helping you get the job done with all kinds of templates and forms. You’ll easily put together a comprehensive human resources policy and procedures manual.

Sales And Marketing Package.  Now you can create, measure, plan and analyze your marketing, even without much previous skill or experience. Marketing is the life blood of your business and you’ll love the convenience of this package. Create marketing plans and marketing strategy that works.

Further Details

Delivery: Depending on your location and preference, you will receive your kit either on special personalized download link or on CD.

 Free back up service: We keep a copy of all your designs (brand and website). If you require these in future (lose or damaged your CDs). 

 Cost: For the duration of this promotion period, all kits have been drastically discounted. Depending on your chosen options, type of business and delivery preferences you kit will cost you between ($450USD – $1200 USD (fuel coupon equivalent).

The discount period will last from now until end of January after which the price will may more than double to reflect it’s true value. Don’t waste time, take full advantage of this special offer immediately. If you’d like to discuss a payment plan, then feel free to give us a call or pop an email.

Are you ready to act today?

Call us on- +263 11 661 853 OR 263 11 867 867

email: max.soutter@gmail.com 

Pre Setup Businesses For Sale

A pre-setup business is like a pre-cooked meal. It takes away the risk, work and stress of you having to be an expert. It Saves you time energy and money. It vastly increases your chances of success, no matter what type of business you’re into.

Below are a few Pre Setup Businesses we already have for sale.

Go through the summary brochures relavent to your needs, you’re almost bound to find something relevant. If you cant find what you’re looking for, please email. We’re constantly adding to our Pre-setup businesses.

Commodity broking setup: suitable for any kind of trading, commodity broking, Joint Venture deals etc  

business-setup-kit-commodity-broking1 

Events Management: suitable for Events managements, events planners, marketing agencies, function coordinators etc

business-setup-kit-event-management

Human Resources Consultancy: suitable for a consultant, recruitment agency, business growth agency, job hunting business etc

business-setup-kit-hr-consultancy

Marketing Consultancy: suitable for marketers, business growth experts, ad agencies, etc

business-setup-kit-marketing-consultancy4

Technology Related: suitable for software development and sales, tech consultancy, selling software or hardware generally associated with being tech businesses. 

business-setup-kit-tech-related

business-setup-kit-transport-related-retail

Make Enemies, Make Profit

As a service/ product provider, your goal should be to become the only viable solution to your markets problem – to be more trusted and respected than any of your competition. This doesn’t happen by luck – you’ve got to intentionally setup your business this way. One of the best ways to do this is to protect your market.

Protecting your clients from the errors of your industry: Every industry abuses it’s market in someway or the other. Industry leaders create business around these industry weaknesses. By speaking up and against bad service and deception in your industry you get on the customers side. And that’s where you should be.

 A personal example:  As graphic designer years ago, I did this by educating the market about how Ad Agencies and graphic designers cheat them. I showed how big agencies rely on design without marketing or strategy. I showed them how to avoid being overcharged. I show them how to interview an agency to ensure they were the best for the job.

I can tell you now that a good many competitors didn’t like what I was doing. I was giving away industry secrets, and forcing them to work harder for their clients. On the other hand my market loved it. And so did my wallet.

Benefits: I established trust and credibility by helping the market make better decisions. Others were mere designers, I was a trusted advisor. More credibility means you’re more in demand. Your service is valued more highly.  You come more highly recommended.

Attacking your industries weaknesses spreads word of mouth about you being different. “Finally someone who understands me”. “Finally someone who cares about more than just the money.”

A word of warning – I don’t recommend attacking specific businesses. You don’t have to trash someone else to get ahead – just speak against consumer abuse.

Here’s how you can use this for yourself. Ask;

• 1) What are the common mistakes and misconceptions the market has that leads them to disadvantage?
• 2) How do your competitors take advantage of the ignorance of your market?
• 3) How can you take advantage of this weakness in your competitors to win the trust of your market?

 5 years and many businesses later, I still use this same strategy with success. You can too. By protecting your market, you become a trusted advisor to them. They trust you with their businesses, their dreams and even their money.

Setup your business, structure your marketing and position services around protecting your clients. You’ll make a few enemies, but you’ll also make some profit!

Max Soutter

P.S. Need help setting up your business? The Business Setup Kit is for you. Have a look at our brochure or call the Business Setup Group for more info.

Doing Business In Zimbabwe: The Four Secrets

With inflation in the Zillions, most Zimbabwean entrepreneurs have had enough. Are you one of them? Perhaps you’re thinking of leaving to ‘Harare North’ (UK).You’ve hit your head against the wall so many times, yet it doesn’t seem to break.

Well what If, instead of trying to break the wall down, you found the door? Not only that, but you also found the key?

If you’re interested I can show you both. The door is called leverage. And there are four keys that will open almost any business door you want. In my last Book “Cash Baron Secrets”, I’ve out lined these for you in a simple, easy to read, practical way.

You’ll see how;

1) I got a got a half page advert in the paper for free.

2) How I turned four hours of work into a 6 month ‘money saving stream’

3) How I got a timely cheque from an almost stranger, who didn’t like, or trust me – no begging necessary.

4) How I got a business to work 12 months to build a marketing opportunity for me, at their own expense without them even knowing it.

5) Lots more

The great thing about all these examples is that they’re from years ago…when I didn’t have a cent or a reputation. You’ll see exactly how I used leverage to survive and thrive where others were failing.

Download it here 100% free

http://bizsetup.wordpress.com/category/free-downloads/

I still leverage today. The higher inflation gets, the more relevant the keys become for any entrepreneur in these extraordinary times.

Max Soutter

I’m going to leave the book for free download for a few more days, then it will be removed from the site. So if you’d like to learn from a once ‘desperate cash baron’, then download it now.

http://bizsetup.wordpress.com/category/free-downloads/

talking about leverage, for a limited time, here’s how to start a business without money

Zimbabwe Business Plan

Surviving and thriving in Zimbabwe isn’t impossible. Challenging – yes. Impossible – No. It does however call for ideas and strategies beyond the scope of most academic and business textbooks. You’ll need “extraordinary measures in extraordinary times” – just ask Governor, Gideon Gono. It’s in his new book.

 An example of extraordinary measures is the Zimbabwean Business plan. If done well, it will include a number of considerations that you wont find in any generic business plan template. Whether for investors, partners or yourself, answers to these questions could make or break your Zim biz.

 Every Zimbabwean business plan should consider:

1) If you can’t charge in a stable currency, how do you intend to maintain the value of your money? (barter trades, a quick cash to asset conversion, stocks and shares etc)

2) If your business is not a cash cow, for example high priced goods, how will you meet the daily cash requirements for your business? (Can you change the shape and form in which your payments are made? How creative can you be with suppliers and payment schedules? What fast moving related (or not) products can you sell to keep cash flowing? etc)

 Another example of this is the obvious need to setup multiple bank accounts. If you have 10 employees, each should have a bank account with 5 banks. Same goes for the Directors and the business itself. Also, develop a ‘Withdrawal strategy. How can you get employees paid without the downtime?

3) Territorial defense against imports. Remember what happened to Delta? They lost mega market share because they weren’t ready for the competition from imported brands. Are you? If your competition from SA (and beyond) come round, can you survive? What’s your game plan? Don’t procrastinate on your strategy.

4) Shorten Your Time Frames. What would conventionally be considered medium term planning overseas, would Long term here. The environment is a little more volatile, and dynamics change a lot faster. Your plan needs to be more fluid or flexible. Surviving and succeeding today is more of a factor here than it is in most places. Take this into consideration.

5) Recruitment and replace plan. We have one of the fastest employee turnover rates in the world. Acknowledge this and plan for it. How can you keep employees longer? If you lose one do you have a plan for quick replacement? Flexi-packages and employee policies could prove useful. .

Is this list complete? No, it’s just to stimulate your thinking. It’s meant to empower and inspire you to be practical and unconventional. Zim biz can work, just not in the same way as elsewhere. For Zim business, throw away the Cambridge text book!

Yours for smarter business

 Max

Looking for a smart, practical and proven approach to setting up your business? Checkout our business setup kit. It’s fast, affordable and ‘Zimbabwe Proven’

No Business Opportunities in Zimbabwe?

No Business Opportunities in Zimbabwe?

Really? Must be my imagination then… I keep seeing them everywhere. All you need do is open your eyes and think a little outside your box.

We have one of the 7 wonders of the world- it’s proven to attract millions of visitors a year. The factors keeping those millions away wont last forever. Or better yet, maybe you should just wait until the opportunity becomes obvious to the whole world?

Enough natural resourcesto make everyone in this tiny country filthy rich. Put your thinking cap on. Make some calls, do some research. Are you the one to take advantage of these resources? Someone has to. And someone will.

Small country, nationwide media. For example, whatever you’re selling – your marketing can literally reach the whole nation with a relatively (by comparison) small budget through national media. 2 or 3 newspapers. There’s just one TV channel to worry about. National media coverage costs less than ‘community coverage in the first world!

Where else can you hire someone for less than a dollar a month?A skilled person. I’m not saying it’s right, but it is happening. Offer half decent salaries and you’d have some of the best employees the country has to offer.

Innovation is easy.A third world country with a educated and literate population (including diaspora). Basic technologies and facilities are not available. Whole industries almost don’t exist. What, you’d rather try to innovate in the first world, where your best idea was probably already done about 5 years ago? Where you’re competing with mega businesses? Where innovation is a way of life?

Half the population in the Diaspora.Setup partnerships both ways. If your business has potential, talk to your brother in the UK. 200 pounds may not be a a really big deal. In Zim, that could cover salaries for 5 – 10 people! You’d have a bigger advertising budget than most BANKS. If you’re living overseas, you’ve got no excuse.

So easy to gain a competitive advantage.Imagine a place where something as simple as high speed internet can be a competitive advantage? Where really understanding strategy and marketing (direct response) is like understanding magic. Where having a Paypal account makes you the only person who can buy products/services from the internet? Where having the right accent is taken as being educated?

Come on. I could go on, but that’s enough ranting for one day.

Or you can focus on the politics. Put your hope in Gideon Gono, Morgan Tsvangirai, Zanu PF – none of these people will make you rich. Trusting in politicians almost guarantees failure. Trusting in the media, no matter which one will DEFINITELY disadvantage you.

It may not be easy, the challenges are real, very. But so are the opportunities. Be unconventional. Be a positive leader. Be smart. Be unselfish and bold. No one except God will hand success to you. And even then, you’ll still have to take it.

Ready to startup and setup your business the smart way? checkout our business setup kit -

http://bizsetup.wordpress.com/business-setup-kit/

 

Zimbabwe Christmas: My business advantage

Cruelty towards competitors…? Is that allowed? Well you may be charged with that crime if you take advantage of this easy opportunity.

Businesses in Zimbabwe, South Africa, UK and everywhere tend to do the same thing around about this time…they shut down. From about the 15th of Dec til the 15th of Jan many businesses, business owners and key employees go on holiday. That represents a fantastic opportunity for you…

here’s why.

With all your competitors shut down for 2-3 or more weeks, that leaves you in that time as the only voice in your market place. The only person open to do business with. The only solution for a desperate need in your market. 

It’s a great time to target hard to get accounts. to gain a little more market share, to become a little more influencial. Whatever.

If i were you, i wouldnt shut down this Christmas. Or atleast, not for more than a day or two. If you really want an ’unfair advantage’ that is. Instead devise ways to communicate to your market during this time. Tell them why you’re the most reliable, cost effective, highest quality – whatever.

Alternatively you could just take two or three weeks off and start from scratch in January…in which case you dont want to be my competitor this Christmas.

What would you rather have for Christmas – a stomach full of rice, chicken and hangover? Or a mega headstart on your competition? 

Max Soutter

p.s. Hey, i’m not saying dont celebrate Christmas, i’m saying celebrate it by gaining a real life only once a year advantage! I welcome your thoughts.

p.p.s. Before i forget, for those who’ve enquired, my new ebook ‘The Customer Thief’ should be out by Next week. If you’d like a free copy, then pop me an email and i’ll send you the link – max.soutter@gmail.com In the mean time if you havnt read Cash Baron Secrets, you can download it on this site, under ‘free stuff’

Starting a Business: Checklist

Here are a few things to remember when starting a business and how the Bizsetup kit can help you.

Analyze your business idea by doing a SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis. (Bizsetup Kit: Get strategy templates and guides to help you along the process)

Get a professional brand designed. Go for a credible, professionally done look – not artistic expression. Your brand should be then be applied to your stationery designs and all future communication your business has with anyone. (Business setup Kit: Comes with pre-designed or custom designed brands by highly skilled and experienced designers, marketers and researchers)

Decide on your business location. Having an office (even a home office) can be a great credibility and convenience advantage for your business. (Bizsetup Kit: We’ll setup an Office Host facility for you in a prime town location. Giving you access to a receptionist, boardroom, office, computer, printer etc – all on a as you need basis. That means you can start going instantly with an office and staff support.)

Identify your competitors.

TIP: Go through the newspapers and look at their adverts, call a few and pose as a potential business. What are they doing well? What mistakes are they making? What offers are they making in their advertising? How can you be profitably different?

Develop a marketing plan. Formulate a strategy on how you’ll penetrate your market place. Start with the 5 Ps

• a) Product – what are you really selling, what’s your offering? Define it the way your customer thinks of it.
• b) Promotion – how will you let people know of your products? Newspaper advertising, website, fliers and brochures, email marketing, SMS marketing etc
• c) Place – Where are you selling from. For example you can sell a slice of cake from a Hotel, restaurant, coffee shop, mobile service etc
• d) Price – how will you charge. Note: you don’t have to be the cheapest unless that’s really the best strategy for. Many Zimbabwean Businesses do well by being the most expensive – especially in the Service industry.
• e) Positioning – How you present yourself to your market. Your brand personality or character. Who and how do your want to be though of as. This is a combination of projected values, communication strategy and actual delivery.

Create your business (register your name, incorporate the business, etc.) (Bizsetup Kit: Along with your registration, get a set of free transaction and financial management templates to get you going from day one)

TIP: Avoid a shelf name a much as possible. Rather take the time to register a name that either indicates what you do, how you do it differently or the values of your business. For example “Business Setup Group” informs you almost immediately what we’re involved in. This makes brand building both easier and cheaper. Find our Business Name Guide on http://www.bizsetup.wordpress.com

Build a web site. There are many reasons for this, especially early on in your business. It’s one of the most strategic, effective and flexible an affordable means of communicating your business to potential clients and partners, both locally and internationally.

Tip: You may not need a massive and expensive website like big corporate. Get a mini site instead. It will act as an online brochure with many uses. Call us (011 661 853 for more info)

Set-up corporate e-mail accounts

Get business cards, letterheads and compliment slips if necessary. Don’t communicate like an amateur, do it professionally. Having a proper

Team Building. How will you attract, recruit, manage, motivate and transact with the people you need on your team? Be sure to manage your staff professionally from day one, to ensure high performance. (Bizsetup: We’ll provide you with ready made templates, guides and forms to help you do all this and more. All the hard work – systems, templates and policies, already done for you.)

Actually the Business Setup Kit helps you do all this very fast and effectively – even if you haven’t before. It’s the only package of it’s kind in the country. For more info,

download our brochure or give us a call on 011 661 853/ email:max.soutter@gmail.com

Company Registration

Why Use the Business Setup Group to register your company?

 1) No tricks and games. It’s full registration. That Includes your CR14, registration of your unique name, Articles or association,

2) Get help with your company name. Benefit from years of branding, marketing and strategic experience in naming your business. No extra charge. We’ll provide you with a name guide worksheet, based on research and years of experience. With our pre-setup kit we’ve already named it for you.

3) Comes with our Free Bonus Starters Set. This set includes “Invoice and Quotation templates, Biz-Startup Checklist, Self Assessment Worksheet, Strengths Analysis Worksheet, Business Selection Tool and Startup Budget Worksheet.

4) Your Registration gives you a discount. Get a 15% discount valid for up to three months for logo, stationery or website design, just for registering through us.

5) Professional Service. Avoid all the problems that come with shady or unprofessional services. Time delays, expensive mistakes, etc

For more information, contact us on

011 611 853/ 011 867 867/ Email max.soutter@gmail.com

Or visit Max Soutter at

10 Letombo Drive, Letembo/Msasa, Harare (Strickly by appointment only)

How To Name Your Company

Most entrepreneurs is Zimbabwe have no idea of how important a name is to the business. This is illustrated by all the silly, irrelevant sounding shelf companies that are bought daily. Of course, if all you’re doing is burning money all day, then it really doesn’t matter. If on the other hand, you’re part of that rare breed that thinks beyond today…here are a few tips to consider.

 “Stay away from Shelf Companies”

How important is your business name? Well think about this – Do you think the biggest and most successful brands in Zimbabwe (or the World) came from shelf companies? Econet, Kingdom Bank, Chicken Inn, Mr. Juicy, Old Mutual – do you really think these are shelf companies? Nope.

As a new business owner you are responsible for the development of your brand. The job of your company name is to communicate to your market place. It’s part of your marketing strategy.

Can you imagine a soft drink called “Techiefredy Investments” or a bank called ‘Tendai Jason Moyo Bank’. How about Mindfret Restaurant?

That’s how most shelf companies sound. They never make sense at all and can take away from the professionalism you want to communicate. If you’re serious with your business – take the time to choose a name that communicates to your market. Here are some ideas

1) Associate it with the product/service – example Chicken Inn, Unforgettable Events, Agri-Bank, Business Setup Group.

2) Make it easy to remember – Chicken Licken, Burger King, King Pie, OK.

3) Link it to an already strong brand (if you have one) ie Oprah Magazine is linked to Oprah, Virgin Airlines is linked to the rest of Virgin.

4) Avoid abstract names like Coca-cola, Kodak, IBM. If you use one of these, you’ll have to spend a lot of money (like they do) to associate your brand with your product/service or offering. If you don’t have a similar budget, forget it.

There are many more approaches to consider but the point is this – your name is the beginning of your branding process, don’t take it lightly. A good name can make it easy for you to be memorable and believable.

Ultimately though, your name is just step one in the process. After that, you’ll have to educate your market on what you do and stand for. This is of utmost importance to you as an entrepreneur. Ingrain your name, service, unique advantage in the minds of your market.

Here’s the best offer you’ll find for full registration. It includes useful FREE bonuses and resources you wont find anywhere else. For business registration, go to www.bizsetup.wordpress.com/companyregistration

Company Registration In Zimbabwe, Common Mistakes

1) Double check all details before you process the papers. Is your name spelled correctly, have you used the right details, your ID number etc? With the wrong details you’ll have difficulty opening a bank account, applying for VAT, getting a loan etc.

 2) Choose your name wisely. Generally, except under extreme circumstances, I don’t recommend shelf companies. The reason is that they are mostly badly named. For the purposes of branding, you want a name that indicates your line of business or service. If you sell take out food, ‘Chicken Inn’ is a lot more effective than Dagfields Trading or something like that.

 3) Use the address you have proof of residence for. This is another common mistake, especially since most registration agencies don’t ask for POR. The address you use will appear on your CR14 and other documents and will be the official address for the business. It’s also the address you’ll have to use for most legal applications to follow (bank accounts, loans, etc)

 4) Choose directors wisely. A minimum of two directors is required to register a business Zimbabwe. Avoid legal and operation challenges later and pick someone you trust – even if they’re not involved in the business.

 5) Guard shares. If your other director is not involved in the business, then allocate shares accordingly. The law requires that he have some shares in this initial registration document. That however doesn’t mean he should get more than 1% from you!

 6) Use Wide definitions – don’t limit your business. It’s rarely required to specify an exact line of business or industry, so don’t. Allow yourself flexibility.

 Here’s the best offer for company registration in Zimbabwe – www.bizsetup.wordpress.com/companyregistration – you’ll even pickup a few FREE bonuses and useful resources you wont find anywhere else.

Zimbabwe Company Registration: Benefits of Registering Your Business

If you’re starting a business, you’ll need to register it. Almost everyone knows that, but not everyone knows why. Here are the top five reasons I recommend registering your company (in no particular order).

 1) Legal reasons. Unless you want the government coming after you for their taxes, only to find out you haven’t being paying any for the last year you’ve been in business – you’d better register and pay your taxes.

 2) Liability. When you register a company, and do it right, the business literally becomes an entity of it’s own. That means it has the capacity to free it’s owner (you) of any legal liabilities if anything goes wrong.

 For instance, say you’re involved in a deal that goes bad and for some reason, you’re unable to fulfill on an order. The people you owe could come after you to get their money. If you haven’t registered the business as an entity separate from you, they’ll be coming to your house to take your personal assets.

 If however it’s the business that owes them, they can only go after your business, not you personally. Unless of course you’ve done some things you shouldn’t have.

 3) Accessibility. Want a bank loan or even a corporate bank account? Want to strike a partnership with another business? Want to formally hire someone or even sell your business? In the formal business world, your business doesn’t really exist if it’s not registered. That means without it, there’s a lot of basics you just cant do – especially if you want them to be recognized legally.

4) Marketing. Credibility is a major issue if you’re hoping to attract and sell to anyone whose not in the informal market. Not being registered means you cant really build a solid brand. Nor can you confidently design stationery, brochures, do adverts or any other marketing material professionally.

Company’s that aren’t registered are considered to be ‘fly by night’ businesses. The kind that are here today and gone tomorrow. No one really wants to do business with someone who could disappear with their money or product anytime.

5) Protect your Intellectual Property. Without being registered you don’t really exist in the formal business world. That also means that your ideas, brand, reputation, intellectual property are extremely difficult to defend, especially in Zimbabwe. Anyone can take your ideas, brands or proprietary information and use them without your permission.

Not a good position to be in. It means if you’ve done really well and worked hard for your good reputation, I can literally name my business the same name as yours and start stealing your customers, trading in your name – and they’ll be nothing you could do about it.

Hey how many reasons do you need? Truth is, if you’re serious about actually building a successful business, there’s no way around it, don’t look for one. There are of course different ways, strategies and companies you can use to register your business.

 Here’s the best offer you’ll find for full registration. It includes useful FREE bonuses and resources you wont find anywhere else. For business registration, go to www.bizsetup.wordpress.com/companyregistration

Cash Baron Secrets

Download Cash Baron Secrets FREE

Struggling to make ends meet? Cant quite get business going?

Take a look see at my latest e-book. In there you’ll find real world, proven to work anywhere tactics. I’ve used these secrets to do all kinds of things – get free advertising, cheques from strangers, use resources of other businesses, put together results oriented marketing and more.

Fact is, you don’t have to struggle when you know these four leverage points. Don’t be left out – download your copy NOW, no sign up required.

cash-baron-book

Max Soutter

Frequently Asked Questions

BIZ-SETUP Frequently Asked Questions.

Below is a list of our most frequently asked questions from past clients and prospects. Everything you need to know but were too afraid to ask!

What does the package include?

Our basic package includes:

Your brand logo design, Stationery kit design (letterhead, compliment slip, business cards) Basic Full website (home page, product/services page, about us page, contact us page & one extra page). Plus almost 400 business Documents. These include templates, guides and forms that cover everything from Sales & Marketing, Accounting and Finance, Employment and Human Resources. They are designed to help you operate and manage every aspect of your business with greater ease and speed than ever before.

What if I only want part of if, not all?

No problem! Simple call, SMS or email us for a FREE and usually instant quotation on the specific components you want. The closer you get to a full package, the greater price discount you’ll enjoy.

Can I help you sell and get a commission?

We already have a number of Affiliates/ Partners who sell on our behalf. Most started off as clients and after buying felt they could earn extra cash providing a quality product to people they know. We pay a very generous 25% of profits (You’ll get about $100 Mil for every sale you make on a full kit)

How will we help you sell?

We’ll give you a FREE e-Sales pack. The pack includes a brochure (much like the one you received) and several other documents that make the selling process much easier. The beauty of all these is that they are written in your name, your contact details (unless otherwise stated) so that you don’t have to worry about missing out on your commission. You can use these to email to your database of clients or friends.

You can email us  at max.souttet@gmail.com

How much is The kit?

Depends. Call/ SMS detailing exactly what you want and you’ll get a quick quote

What are Pre-designed Business Setups?

We always have at least 20-30 logos, stationery designs and even websites that are already designed. All you have to do is put your name on one of them. Since these are already designed, they will cost you less than a custom design job. To view the available Pre-Designed setups, just contact us and we’ll be happy to email you a look.

How about company registration?

Yes – we can include that for you in the package – in fact some pre-designed Biz-Setup Kits are already registered, just waiting for someone to buy.

How can I trust you?

Request samples of pre-designed setups and recent work, read some of our testimonials from past clients, Speak to one or two of our partners or affiliates and ask for their opinions on what kind of work we produce. Finally if you are still not satisfied – call us and arrange a meeting to discuss your project and listen to what solution we can provide for you.

9) What Is Fast Club & how do I join?

From time to time, because of our experience, proprietary methods and relationships in various industries and promotions – members of Fast Club we come across money, saving or business growth opportunities that the average business owner would never find themselves. Members of our fast club are the first and sometimes only ones to hear about them. It could be Free or cheap advertising, a free strategy report we’ve written, a new closed promotion etc. Any purchase from us, will immediately give you a Membership into Fast Club.

10) What’s so unique about you – aren’t you just another advertising agency?

Most Advertising Agencies charge a lot more, offer a lot less, are inflexible and have very little knowledge of how to set up a business. They cannot guide you or partner with you in what you’re doing. Our products and services grow more and more beyond the reach of advertising agencies.

11) What About Printing?

Yes we do printing. Business cards, letterheads, compliment slips, folders etc. But we don’t do every kind of printing – best to give us a call. Sometimes – especially for business cards and members of Fast Club, you can even get Cost Price Printing, although we are certainly not always the cheapest printers as we like to provide good quality.

12) What about advertising?

Can do. If you’re trying to develop advertising or marketing solutions, call us and we’ll be glad to discuss what we can do for you.

13) How long does it take for a kit?

How long does it take to take a walk? Depends how far you want us to go. Just a logo will differ from a full business kit – but what ever you want, we can get it done faster at high quality than just about anyone else, anywhere. Sometimes (in the case of pre-designed setups) you can get a whole kit in 24 – 48 hours!

14) Your adverts say that the Biz-Setup Kit is faster, easier and cheaper than other options, is that really true?

How faster?

With our pre-designed setups, 90% of the work is already done – you just need to write your name on it, no one else does that. In addition to that, for custom work our proprietary systems (cant share those sorry!), allow us to do things a lot faster and still beat the quality of our competitors!

How cheaper?

Go ahead and call around. You’ll find that our full Biz-Setup Kit Costs less than some professional people/ businesses will charge you a lot less. Also, time is money and since we can save you lost of time in the way you launch your business, run your company and grow your clientele. Another reason is you’ll save time and money by getting your setup right the first time – mistakes can be very costly – We will cost you less to do – hundreds of millions cheaper in the short AND long run.

How easier?

Why run around trying to find professionals (designers, lawyers, company registers, marketing consultants) who are as good as we are (there are few) who are also as affordable as we are (no one), who will give you as much as we do (definitely no one). That would take you weeks, even months. And then even after you find them you’ll be waiting for months for them to finish the work we’re ready to give you immediately! We’ve already done 90% of the work so that you can take it easy.

16) Can you do a setup for my industry?

Over the last 5 years we’ve worked with more than 100 business startups in many different industries, so we probably already have something or can do something for you in your industry. If you have any doubts, it maybe that we need to discuss it over the phone or arrange a meeting.

17) Can I see a sample?

Yes of course – just email and we’ll send you a few.

18) Can you help me grow my already established business?

Yes. We also do advertising and print marketing as well as business growth strategy.

19) Who is behind this business?

Max Soutter is Founder of the Business Setup Group. He has vast experience with helping businesses setup. Read our ‘about us’ page for his profile.

20) Why are your prices so much cheaper, bad quality?

We’re not cheap because of low quality – but we do have many good reasons, for instance – Because our overheads are so much lower. We don’t have 20 employees to pay or a huge office in an expensive building. We pass on those savings to you.

Because we offer a high leverage package that others don’t.

Because we prefer longer-term relationships to once off sales.

Because our proprietary systems enable us to do certain things easier & faster than others.

Because our business model enables us to profit even when we don’t charge as much as on certain things (like business cards & web design for example).

Because, as much as everyone claims to, WE really do care about our clients.

Our strategy is to offer higher quality for less.

21) Payment Terms?

Yes, in some cases we offer payments terms. For example When it’s more than just a logo or a similar very small job. When you can offer us something we want more than money upfront!

When a client brings multiple guaranteed jobs to us (contractual).

When we are running certain promotions.

When you can prove that we’ll get our money within the agreed time frame.

And when you are a trusted affiliate/partner with us already.

22) Do You Accept Barter Trades.

Yes you can barter trade for our services, in fact we’ve done that several times for various services and goods. Usually we’ll consider barter for things that our business can use i.e. in reducing our expenses or enabling us to provide a greater advantage to our clients profitably. No sure – just ask! For example – we just finished a barter trade for 40 chickens – with 5 delivered every week! We’ve also bartered with computer dealers for equipment, newspapers for advertising, business network groups of all sorts etc. Whilst we don’t do it often we are open to the idea if that proves to mutually advantageous.

Why Start A Business In Zimbabwe

Here’s a question i received just the other day.

Mr Soutter, thank you for the Cash Baron secrets, very good read. However after going through it, i realised that these were universal principles and can work anywhere, my questions to is…

with everything thats happening economically and politically, why should i bother starting a business in Zimbabwe? Oscar P.

______________

Are you asking the same question? There are alot of good answers to it, but today i’ll give you two that i dont usually give.

1) World Cup 2010 is in South Africa. Guess which is country is right next door to SA? Guess which country ’shares’ one of the 7 wonders of the world with SA? WIth literally billions of dollarsbeing spent and to be made between now and 2010, you should be thinking seriousy about how to get in on the action. I’ll speaking more about this in weaks to come, and showing you how to take advantage of what’s happening.

2) Guess which country has had the highest/ best performning stock in the last 12 months? Whichever way you look at it, Zimbabwe’s in the top 5. Now consider the global economic problems and tell if that doesnt make Zim attractive. With Giants in USA dropping like flies, this is a great opportunity for you to diversify ‘out of the box’ and think Zim.

3) Robert Kiyosaki. I’m not big into overestimating what the ‘Gurus’ say, buy Even Rich Dad’s legend son recently confessed that Zimbabwe is where it’s at. Pay attention.

4) It’s still ridiculously cheap and to start meaningful businesses in Zimbabwe compared to other parts of the world. In a year or so, Government will start waking up to the business opportunities they control and start putting further and more dificult hurdles in your way. Dont wait. Dont procrastinate yourself out of an opportunity.

There you go, thats some food for thought. If you’re serious about getting ahead and seizing opportunities not yet flooded, then you need to ‘Think Zimbabwe’. After you’d though for a moment or two… ACT.

What other reasons can you think of to start a Zim business?

Max Soutter

Cash Baron Secrets

Struggling to make ends meet? Cant quite get business going?
Working on a seriously low budget? I’ve been there.

In my latest ebook “make Money Secrets of a Desperate Cash Baron” i’ll show you
some of the tactics i used in my startup days to make things happen.
I’m talking about

how i got adevertising with out paying
how i’ve gotten complete strangers to give me cheques
how i’ve leveraged other businesses with ease
and how i’ve put together failure proof marketing pieces

Most of the stories are from my very early days, but the
principles still work today – and even better.

After working with hundreds of businesses in almost 40 industries
i can tell you that the higher inflation in Zimbabwe (or anywhere) climbs,
the better these strategies work.

Dont be left out – you can download the book now, no cost and
no signup neccesary

Click here to download

How to Choose the Right Business For You

Some weeks I get to talk to between 10 and 20 entrepreneurs, one on one, all at different stages of their business development. Inevitably there are going to be two or three people who really want to be in business, but don’t know which one. Are you in that position? Here’s my advice – just three points.  

1) Self Analysis. Explore yourself first. There are hundreds of businesses, products or services you can get into in Zimbabwe, more than most people think, but not all are suited for you.

 What natural skills, knowledge, talents, passions do you have? You love numbers? You’re a good communicator? A brilliant sports person? A flair for art? Are you a good organizer? Love to travel?

 Look at what you’re good at and enjoy, then ask yourself “Can I package this and sell it?” In other words, can you turn it into a product? If not, can you combine it with something or someone else to turn it into a product that can be sold for profit? Last resort, can you turn it into a service? (I say last resort, because in a service business you will be forced to sell your time for money, which limits you.)

 Don’t commit to anything just yet because next you’ll need to do some…

 2) Market Analysis. Is there a demand for what you can do? Where’s the pain your product can solve? Where’s the problematic opportunity that matches your talent/ skill profile? In what form? Which market opportunity represents the greatest need for what you can do?

 If there is no demand for what you’re trying to do, just forget it, don’t try to generate hunger unless you have an endless budget and really thick skin. Just move on to a different idea, or a different twist on your current one.

 Once you’ve found a match between your talent profile and a market need, you’ve done most of the work. By the way, you don’t necessarily need a massive demand, just an intense one.

 Also, in Zimbabwe you’ve got to be careful of going into business to service the latest trend created by Gideon Gono or some new political development. You may end up devoting time and money into something, just to see everything change and render your investment useless.

3) Competitive Analysis – How will you differentiate yourself from those offering something similar? If you’re meeting an established need (as you should in most cases) then you’ll most likely have competition. How can you position your solution as better?

 If you’re just another commodity, selling exactly the same thing to the same people in the same way, you’ll always have to compete on price. Competing on price makes your business extremely vulnerable.

 It means no matter how long you’ve been at it, someone else can wake up tomorrow morning and steal your biggest customers by charging less. You’re trying to get rich, he’s just trying to survive, so who do you think can afford to charge less?

 You’re also competing with big businesses that can buy in bulk and therefore get discounts you might not be able to afford. That means they can also sell for less than you. You best bet is to differentiate your product/ service.

 Offer something extra your customers consider valuable. A free something, a longer guarantee, unique service, different flavours, colours, brands or whatever. Don’t be different for it’s own sake, do it in a way that’s profitable. Do it by answering the question “Why should I do business with you, even though I have so many other options?”

 Going through all these steps is a lot harder than just randomly picking something or following the crowd, but the rewards are also much greater. Take the time to get a feel for all these factors before you choose your business. Don’t take too long though, don’t fall procrastination, perfectionism or ‘analysis paralysis’.

Take action, and you’ll be well on your way to a successful new business.

Max Soutter

Money Secrets of A Master Cash Baron

Stop wasting time using low leverage, high risk, ‘hard work’ money making tactics – you dont have to. In my latest E-book, i’ll let you in on the underground, fast cash, big profit secrets that Cash Barons have long held secret. Reading this book will probably entertain you – doing what it says will put money in your pocket.

Download it free here cash-baron-book