3 Rules For Using The ‘F’ Word On Your Customers

Not attracting enough attention to your business? Maybe it’s time you started using the F word? No…not THAT one – the other one – “FREE”. Actually contrary to popular opinion, it does take skill to market something that’s FREE – profitably. Here are my personal rules for freebies

1)    If it’s not worth buying, don’t try to give it away free.

That means don’t try to give away something that offers no real value to the client…something that HAS TO BE free for anyone to accept it. If people feel that your free stuff has no value, they’ll assume the same for your paid stuff.

2)    Put just as much effort into your freebies as you do for your paid products.

Don’t think “well, I’m giving you this for free, so be grateful even if the service is bad. That just leaves clients with a bad impression of your service, not a gratefulness for your generosity. Pull out all the stops, make it something people can be excited about receiving. Something they’ll talk about.

3) Give Freebies To Those Who Can Afford To Buy.

Why’s this important? Because freebies have a way of attracting a useless audience. If you’re not careful, your freebies will attract people who don’t understand the value their getting – so they wont talk about it, or even remember it… which basically means you’ve wasted your time.  

Why Give ANYTHING away free? After all, aren’t we in this to make a profit?

Yep!

Think of free gifts (valuable free gifts) as an investment – a purchase of future client. It’s a way to eliminate the initial perceived risk of transacting with you, so that wallets are easier to access next time round.

Prospects think – “If your free service is that good, wow, your $200 must be amazing!”

That’s why it’s important to give not just anyone when you’re limited by numbers. Give freebies to your market, not the masses. The people whose needs will be met by your gift, who can afford to buy it, but will be thrilled to get it free (thereby likely to talk about it, appreciate it, use it and benefit from it and ultimately and remember you.

So what are you waiting for? Start using the F word today. You prospects will love you for it!

Speaking of free… have you got your free downloads yet?

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Yours for higher profits,

Max Soutter

P.S. Did you get your questions to THESE common entrepreneural  questions yesterday? The answers are same whether you’re in Zimbabwe or USA, whether you’re dealing with inflation, recession or just a hard time. See your answers here

Make Enemies, Make Profit

As a service/ product provider, your goal should be to become the only viable solution to your markets problem – to be more trusted and respected than any of your competition. This doesn’t happen by luck – you’ve got to intentionally setup your business this way. One of the best ways to do this is to protect your market.

Protecting your clients from the errors of your industry: Every industry abuses it’s market in someway or the other. Industry leaders create business around these industry weaknesses. By speaking up and against bad service and deception in your industry you get on the customers side. And that’s where you should be.

 A personal example:  As graphic designer years ago, I did this by educating the market about how Ad Agencies and graphic designers cheat them. I showed how big agencies rely on design without marketing or strategy. I showed them how to avoid being overcharged. I show them how to interview an agency to ensure they were the best for the job.

I can tell you now that a good many competitors didn’t like what I was doing. I was giving away industry secrets, and forcing them to work harder for their clients. On the other hand my market loved it. And so did my wallet.

Benefits: I established trust and credibility by helping the market make better decisions. Others were mere designers, I was a trusted advisor. More credibility means you’re more in demand. Your service is valued more highly.  You come more highly recommended.

Attacking your industries weaknesses spreads word of mouth about you being different. “Finally someone who understands me”. “Finally someone who cares about more than just the money.”

A word of warning – I don’t recommend attacking specific businesses. You don’t have to trash someone else to get ahead – just speak against consumer abuse.

Here’s how you can use this for yourself. Ask;

• 1) What are the common mistakes and misconceptions the market has that leads them to disadvantage?
• 2) How do your competitors take advantage of the ignorance of your market?
• 3) How can you take advantage of this weakness in your competitors to win the trust of your market?

 5 years and many businesses later, I still use this same strategy with success. You can too. By protecting your market, you become a trusted advisor to them. They trust you with their businesses, their dreams and even their money.

Setup your business, structure your marketing and position services around protecting your clients. You’ll make a few enemies, but you’ll also make some profit!

Max Soutter

P.S. Need help setting up your business? The Business Setup Kit is for you. Have a look at our brochure or call the Business Setup Group for more info.

Zimbabwe Company Registration: Benefits of Registering Your Business

If you’re starting a business, you’ll need to register it. Almost everyone knows that, but not everyone knows why. Here are the top five reasons I recommend registering your company (in no particular order).

 1) Legal reasons. Unless you want the government coming after you for their taxes, only to find out you haven’t being paying any for the last year you’ve been in business – you’d better register and pay your taxes.

 2) Liability. When you register a company, and do it right, the business literally becomes an entity of it’s own. That means it has the capacity to free it’s owner (you) of any legal liabilities if anything goes wrong.

 For instance, say you’re involved in a deal that goes bad and for some reason, you’re unable to fulfill on an order. The people you owe could come after you to get their money. If you haven’t registered the business as an entity separate from you, they’ll be coming to your house to take your personal assets.

 If however it’s the business that owes them, they can only go after your business, not you personally. Unless of course you’ve done some things you shouldn’t have.

 3) Accessibility. Want a bank loan or even a corporate bank account? Want to strike a partnership with another business? Want to formally hire someone or even sell your business? In the formal business world, your business doesn’t really exist if it’s not registered. That means without it, there’s a lot of basics you just cant do – especially if you want them to be recognized legally.

4) Marketing. Credibility is a major issue if you’re hoping to attract and sell to anyone whose not in the informal market. Not being registered means you cant really build a solid brand. Nor can you confidently design stationery, brochures, do adverts or any other marketing material professionally.

Company’s that aren’t registered are considered to be ‘fly by night’ businesses. The kind that are here today and gone tomorrow. No one really wants to do business with someone who could disappear with their money or product anytime.

5) Protect your Intellectual Property. Without being registered you don’t really exist in the formal business world. That also means that your ideas, brand, reputation, intellectual property are extremely difficult to defend, especially in Zimbabwe. Anyone can take your ideas, brands or proprietary information and use them without your permission.

Not a good position to be in. It means if you’ve done really well and worked hard for your good reputation, I can literally name my business the same name as yours and start stealing your customers, trading in your name – and they’ll be nothing you could do about it.

Hey how many reasons do you need? Truth is, if you’re serious about actually building a successful business, there’s no way around it, don’t look for one. There are of course different ways, strategies and companies you can use to register your business.

 Here’s the best offer you’ll find for full registration. It includes useful FREE bonuses and resources you wont find anywhere else. For business registration, go to www.bizsetup.wordpress.com/companyregistration

Cash Baron Secrets

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Struggling to make ends meet? Cant quite get business going?

Take a look see at my latest e-book. In there you’ll find real world, proven to work anywhere tactics. I’ve used these secrets to do all kinds of things – get free advertising, cheques from strangers, use resources of other businesses, put together results oriented marketing and more.

Fact is, you don’t have to struggle when you know these four leverage points. Don’t be left out – download your copy NOW, no sign up required.

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Max Soutter