Max Soutter

Posts Tagged ‘graphic design’

Starting A Graphic Design Business

In Misc, Web design on December 30, 2008 at 3:09 pm

The most important thing for starting a graphic design business is credibility. People want to know that you are professional & skilled at what you do.

To be trusted with big (and small) design budgets, brands and reputations, you’ll need to properly setup your graphic design company. The Graphics design Business Setup Kit will enable you to not only project a highly professional image, but also run a highly professional operation.

Design Tools & Templates Nothing speeds up good design like a good set of ready to use templates that are highly professional. These can be used for presentations, pitches & design assignments. Here is a set of high quality tools that will speed up you business. 

  • q Set of over 2500 fonts! You’ll never be stuck with the creative or technical nightmares that come with not having the right font for a job.
  • q 10 website templates to get you going or for presentations to win jobs
  • q More than 200 Pre-programmed Photoshop Actions to do in seconds what can take hours of design work.
  • q Over 1000 Clipart Collection to inspire your creativity and get you going quickly on projects.

Graphic Design Logo & Stationery. Enjoy the benefits of an attractive and credible brand image working across all your stationery and communication pieces. It will inspire confidence in your business from partners, suppliers and customers. 

  • q Logo design
  • q Printable Business Card design
  • q Printable Letterheads design
  • q Printable Compliment Slips design

Saved and formatted for you in all 7 major design formats allowing you flexibility and confidence in any scenario.

Business Website Design Get a website that will show case your service in style to potential millions. Your graphic design business website is the perfect for dealing with clients across town, suburbs and even countries. Good website design can also be a great credibility building tool, especially in your line of business.  

  • q Home Page
  • q About Us page
  • q Contact Us page
  • q Services page

Or choose our niche site option and get unlimited pages, password protected pages, free hosting & registration, search & comment capabilities, all for the same price.

Company Registration Get business registration quick and easy. Also choose from one of our available names or register a personalized company name of your choice.

Finance package. Never be caught unable to create or manage your finance info. Whether it’s budgets, cash flow, cash projections & financial planning etc. This comprehensive set of forms & templates already programmed with basic finance formulas, allows you to do all of this with greater ease than ever before.

Human Resources Management Package. No more confusion about how to hire, partner, recommend, terminate, manage, measure & motivate employees in your new startup. This package is your personal human resources assistant helping you get the job done with all kinds of templates and forms. You’ll easily put together a comprehensive human resources policy and procedures manual.

Sales And Marketing Package.  Now you can create, measure, plan and analyze your marketing, even without much previous skill or experience. Marketing is the life blood of your business and you’ll love the convenience of this package. Create marketing plans and marketing strategy that works.

Further Details

 Delivery: Depending on your location and preference, you will receive your kit either on special personalized download link or on CD. 

Free back service: We keep a copy of all your designs (brand and website). If you require these in future (lose or damaged your CDs). 

Cost: For the duration of this promotion period, all kits have been drastically discounted. Depending on your chosen options, type of business and delivery preferences you kit will cost you between ($450USD – $1200 USD (fuel coupon equivalent).

The discount period will last from now until end of January after which the price will may more than double to reflect it’s true value. Don’t waste time, take full advantage of this special offer immediately. If you’d like to discuss a payment plan, then feel free to give us a call or pop an email.

 Ready to act now?

Call us on +263 11 661 853 OR 263 11 867 867

email: max.soutter@gmail.com

Make Enemies, Make Profit

In Misc, Starting A Business? on December 13, 2008 at 10:30 am

As a service/ product provider, your goal should be to become the only viable solution to your markets problem – to be more trusted and respected than any of your competition. This doesn’t happen by luck – you’ve got to intentionally setup your business this way. One of the best ways to do this is to protect your market.

Protecting your clients from the errors of your industry: Every industry abuses it’s market in someway or the other. Industry leaders create business around these industry weaknesses. By speaking up and against bad service and deception in your industry you get on the customers side. And that’s where you should be.

 A personal example:  As graphic designer years ago, I did this by educating the market about how Ad Agencies and graphic designers cheat them. I showed how big agencies rely on design without marketing or strategy. I showed them how to avoid being overcharged. I show them how to interview an agency to ensure they were the best for the job.

I can tell you now that a good many competitors didn’t like what I was doing. I was giving away industry secrets, and forcing them to work harder for their clients. On the other hand my market loved it. And so did my wallet.

Benefits: I established trust and credibility by helping the market make better decisions. Others were mere designers, I was a trusted advisor. More credibility means you’re more in demand. Your service is valued more highly.  You come more highly recommended.

Attacking your industries weaknesses spreads word of mouth about you being different. “Finally someone who understands me”. “Finally someone who cares about more than just the money.”

A word of warning – I don’t recommend attacking specific businesses. You don’t have to trash someone else to get ahead – just speak against consumer abuse.

Here’s how you can use this for yourself. Ask;

  • 1) What are the common mistakes and misconceptions the market has that leads them to disadvantage?
  • 2) How do your competitors take advantage of the ignorance of your market?
  • 3) How can you take advantage of this weakness in your competitors to win the trust of your market?

 5 years and many businesses later, I still use this same strategy with success. You can too. By protecting your market, you become a trusted advisor to them. They trust you with their businesses, their dreams and even their money.

Setup your business, structure your marketing and position services around protecting your clients. You’ll make a few enemies, but you’ll also make some profit!

Max Soutter

P.S. Need help setting up your business? The Business Setup Kit is for you. Have a look at our brochure or call the Business Setup Group for more info.