Max Soutter

Posts Tagged ‘customer theif’

3 Ways To Grow Your Business

In Free Downloads, Misc, Starting A Business?, Uncategorized on July 11, 2009 at 8:01 am

Looking to grow your business? Expand your market share, increase profits and so on?

Truth is there are probably hundreds of learning options available to you. The internet, libraries and book stores are full of info on tactics you can use. Problem is, there’s so much of it out there it’s hard to make heads or tails of it. Consultants make a lot of money by complicating simple concepts – but grasping it is simpler than you may think

Actually there are just three ways to grow ANY business

  1. Get more customers.
  2. Get each client to buy more frequently
  3. Increase your profit off each sale.

Every startegy or tactic will fall into these 3 categories.  Simple right? Yet thinking of it this way allows you to see what you should be focused on.

For example, Should you be focused on bringing in more leads?

That’s the first place most businesses turn – yet it’s often the hardest and least profitable. It requires that you spend more marketing dollars to get the word out, which is always more expensive than just marketing to an already established customer base.

However if you’re a new business or you have a thin customer database, then you’ll want to attract new leads. In the customer theif you’ll learn how to do this faster, easier and more profitably – check out the draft version here – no fancy graphics, no grammar checks and a few missing chapters – yet already a few people have sent me testimonials – like this one

“…was surprised when my cousin emailed this to me. It definitely doesn’t look as ‘finished’ as Cash Baron Secrets, but the ideas in there have totally changed my business strategy. Within two days of using the info in there my advertising results in the Herald went by about 50% – thanks (looking forward to the final version” Kuda Moweni.

“This is tight Max, thanks. If i focus on these principles, i can easily increase my earnings with in the next 1 week.” Jason Kolani Muwenizani.

Of course , with in each of these 3 ways are hundreds of tactics and nuances. My advice… don’t use the same old tactics your industry is used to seeing. Borrow and steal ideas from other industries, companies and organisations.

If your industry is used to focusing on newspaper classifieds, maybe it’s time you tested an aggressive internet strategy? A referral program, cross-sale, up-sale, deap-sale, joint ventures, newspaper advertising, direct mail — i could go on and on.

Let me know how it’s going

Max

P.S. You know the drill… Right click, save, read, make money.

Customer Thief Cover

You Can also download Cash Baron Secrets or even just read it online CLICK HERE

How To Start A Business With No Money

In Free Downloads, Start a Commodity Broking Business, Starting A Business?, Starting a graphic design business, Uncategorized on January 27, 2009 at 1:21 pm

Want to start a business but have no money? Now’s your chance.

For the next 7 days only, you can get a Business Setup Kit on a purely barter trade basis.We’re accepting all kinds of things…cell phones, lines, laptops…be creative. If you’re really serious about starting your business, then this could be a chance of a life time.

Remember the Business Setup Kit is worth thousands of dollars and already under priced for now. Find out more by reading our brochure.

You’ll get everything you need to get going with your new business so don’t miss out.

Finally, ‘Customer Thief’ is almost done (way over due), so if you want a free copy, stay tuned…i’ll be posting it for free download for just a few days… dont miss out.

Max

p.s. be creative about the barter trade deal, nothing is out of bounds so send me an email or give me a call to propose a trade. See the Business Setup Kit brochure here.

p.p.s. Check out my last book free to find other creative ways to do business without money -

Zimbabwe Christmas: My business advantage

In Uncategorized on December 8, 2008 at 2:45 pm

Cruelty towards competitors…? Is that allowed? Well you may be charged with that crime if you take advantage of this easy opportunity.

Businesses in Zimbabwe, South Africa, UK and everywhere tend to do the same thing around about this time…they shut down. From about the 15th of Dec til the 15th of Jan many businesses, business owners and key employees go on holiday. That represents a fantastic opportunity for you…

here’s why.

With all your competitors shut down for 2-3 or more weeks, that leaves you in that time as the only voice in your market place. The only person open to do business with. The only solution for a desperate need in your market. 

It’s a great time to target hard to get accounts. to gain a little more market share, to become a little more influencial. Whatever.

If i were you, i wouldnt shut down this Christmas. Or atleast, not for more than a day or two. If you really want an ’unfair advantage’ that is. Instead devise ways to communicate to your market during this time. Tell them why you’re the most reliable, cost effective, highest quality – whatever.

Alternatively you could just take two or three weeks off and start from scratch in January…in which case you dont want to be my competitor this Christmas.

What would you rather have for Christmas – a stomach full of rice, chicken and hangover? Or a mega headstart on your competition? 

Max Soutter

p.s. Hey, i’m not saying dont celebrate Christmas, i’m saying celebrate it by gaining a real life only once a year advantage! I welcome your thoughts.

p.p.s. Before i forget, for those who’ve enquired, my new ebook ‘The Customer Thief’ should be out by Next week. If you’d like a free copy, then pop me an email and i’ll send you the link – max.soutter@gmail.com In the mean time if you havnt read Cash Baron Secrets, you can download it on this site, under ‘free stuff’