Max Soutter

Posts Tagged ‘Business Setup Group’

The Customer Thief – Max Soutter

In Free Downloads, customer thief, marketing on June 20, 2009 at 12:20 pm

Actually, Some Thieves Sleep VERY Well At Night!

Stealing customers is not only profitable and satisfying, it’s also ethical and legal. In fact, once you learn and apply the 5 keys taught here in, you’ll feel great about your business AND your newly stolen customers will thank you for it.

The Customer Thief Book Cover

In “The Customer Thief”, Max Soutter explains shows you what to do when your customers won’t buy and your competitors won’t share. Isn’t time you started snatching wallets and picking pockets in your market place?

CLICK HERE to download The Customer Thief

Please take note: the download is an insiders ‘Pre-release version’ Fill in the form below if you want the final version when I’m done with it.

Text only. No markup allowed.

Zimbabwe Business: Business In Zimbabwe Standing Still

In Uncategorized on January 26, 2009 at 10:19 am

It’s true, business is standing still in Zimbabwe. Talk to any business owner and he’ll tell you how much money he’s owed – and how no one is paying up. You’re probably going through it yourself. There’s very little genuine economic activity taking place – and what a great opportunity for you!

Think about it.

When is the best time to overtake and make progress…when you competitors are running, or when they’re asleep? This is the time to gain market share… now that competitors are losing it. If you cant do that, then gain ‘mind share’ and if you can’t do that, then gain whatever kind of share you can!

Your choices are few. Either;

OPTION A
• Shrink back, fearful and discouraged
• Outsource your responsibility and response ability to others
by joining the blame game – Zanu PF, MDC, your parents,
pastor or whoever you want.
• Abandon your dreams of significance and contribution.
• Downsize your ambitions from greatness, to mere survival.

Don’t get me wrong, there are many and very good reasons to be discouraged and angry at political, business, church, education leaders. There are good reasons to become fearful of the present and lose hope for the future – to become selfish and self centric…but don’t.

OPTION B
Put to work these invisible forces of good in your life and business. Demand more from life – your skills, talents, opportunities time & every resource. Demand that the doors of possibility and prosperity be opened to you. Refuse to accept limitations and achieve your goals in 2009… no matter what.

Faith and hope are the very core of the entrepreneurial spirit. Selflessness and service are the backbone of the entrepreneurs business. Without these, you’re a victim, a weakling, a mediocre man or woman.

I truly believe that this is the best time to be pressing in to achieve business success – even in Zimbabwe. Don’t wait for circumstances to support you, let them catch up. You can beat your biggest and most fierce competitors by being bigger in spirit. While they complain, wait and procrastinate you move forward. You can gain incredible advantages that aren’t available in easier times. While they’re business is standing still, you’re moving forward.

Regards

Max Soutter

It all comes down to knowing how to turn bad news into good news and finding the opportunities hidden in problems…see that post here.

Biggest Business Mistake Of 2009

In Misc, Uncategorized on January 1, 2009 at 4:24 pm

After 3000 hours of research and study I can tell you what the biggest mistake in business is. Turned out I didn’t even need to study to learn it.

It’s worse than investing in the wrong idea. It’s worse than having to redo a thing not done properly. Worse than hiring the wrong guy. It’s worse than over paying, undercharging, or any other strategic mistake. It’s…

Talking without acting.

We all do it once in a while – especially around about this time of the year. We talk about what we’re going to do – even write it down. We tell family and friends how 2009 things will be different. “I’m going to start that business, invest in marketing, pay for that service” etc Then after the hype is gone… nothing.

We forget. Procrastinate. Get distracted. Whatever.

Make this mistake once you’re likely to miss out on a great opportunity. Keep on making it, you’ll end up not just a failed entrepreneur, but a failure in life.

My advice? 2009 has come. Attack it. Not with words alone. With action. Swift, aggressive and consistent action. Use your words to embolden and inspire yourself into action. Use pressure to get your juices flowing into action. Refuse to be of the mediocre lot who talk of impressive things and don’t follow up. You’re of a different kind – you’re a success, you’re someone going somewhere.

A poor plan implemented is better than a brilliant plan, not implemented. If you made that business mistake in 2008, don’t do it in 2009

Max Soutter

p.s. There is one other mega mistake that’s a close 2nd for me…especially in Zimbabwe – check it out here

Event Planning Business Setup Package

In Misc on December 31, 2008 at 2:08 pm

Event management can be a tricky business. So many dates, times, people and more to remember. In most cases, you only have one chance to get an event right for your clients (ie how many times can a person get married). With proper event management planning and execution, you’ll coordinate your events with excellence & consistency. That’s how to event management business.

Documents in 4 major categories

q    Events Checklists

q    Templates & forms for marketing Events successfully

q    Category specific event guides

q    General

Event Management Logo & Stationery. Enjoy the benefits of an attractive and credible brand image working across all your stationery and communication pieces. It will inspire confidence in your business from partners, suppliers and customers.

q    Brand Logo design

q    Printable Business Card design

q    Printable Letterheads design

q    Printable Compliment Slips design

Saved and formatted for you in all 7 major design formats allowing you flexibility and confidence in any scenario.

Business Website Design Get a website that will show case both your product range & your other services to potential millions. Your business website is the ideal communications tool for dealing with partners, suppliers and customers across town, suburbs and even countries as your trading opportunities expand. Good website design can also be a great credibility building tool, especially in your line of business.

q    Home Page

q    About Us page

q    Contact Us page

q    Services page

Or choose our niche site option and get unlimited pages, password protected pages, free hosting & registration, search & comment apabilities, all for the same price.

Company Registration. Get business registration quick and easy. Also choose from one of our available names or register a personalized company name of your choice.

Finance package. Never be caught unable to create or manage your finance info. Whether it’s budgets, cash flow, cash projections & financial planning etc. This comprehensive set of forms & templates already programmed with basic finance formulas, allows you to do all of this with greater ease than ever before.

Human Resources Management Package. No more confusion about how to hire, partner, recommend, terminate, manage, measure & motivate employees in your new startup. This package is your personal human resources assistant helping you get the job done with all kinds of templates and forms. You’ll easily put together a comprehensive human resources policy and procedures manual.

Sales And Marketing Package.  Now you can create, measure, plan and analyze your marketing, even without much previous skill or experience. Marketing is the life blood of your business and you’ll love the convenience of this package. Create marketing plans and marketing strategy that works.

Further Details

Delivery: Depending on your location and preference, you will receive your kit either on special personalized download link or on CD.

 Free back service: We keep a copy of all your designs (brand and website). If you require these in future (lose or damaged your CDs). 

 Cost: For the duration of this promotion period, all kits have been drastically discounted. Depending on your chosen options, type of business and delivery preferences you kit will cost you between ($450USD – $1200 USD (fuel coupon equivalent).

 The discount period will last from now until end of January after which the price will may more than double to reflect it’s true value. Don’t waste time, take full advantage of this special offer immediately. If you’d like to discuss a payment plan, then feel free to give us a call or pop an email.

 Are you ready to act today?

Call us on

 +263 11 661 853 

 263 11 867 867 

max.soutter@gmail.com

Starting A Graphic Design Business

In Misc, Web design on December 30, 2008 at 3:09 pm

The most important thing for starting a graphic design business is credibility. People want to know that you are professional & skilled at what you do.

To be trusted with big (and small) design budgets, brands and reputations, you’ll need to properly setup your graphic design company. The Graphics design Business Setup Kit will enable you to not only project a highly professional image, but also run a highly professional operation.

Design Tools & Templates Nothing speeds up good design like a good set of ready to use templates that are highly professional. These can be used for presentations, pitches & design assignments. Here is a set of high quality tools that will speed up you business. 

  • q Set of over 2500 fonts! You’ll never be stuck with the creative or technical nightmares that come with not having the right font for a job.
  • q 10 website templates to get you going or for presentations to win jobs
  • q More than 200 Pre-programmed Photoshop Actions to do in seconds what can take hours of design work.
  • q Over 1000 Clipart Collection to inspire your creativity and get you going quickly on projects.

Graphic Design Logo & Stationery. Enjoy the benefits of an attractive and credible brand image working across all your stationery and communication pieces. It will inspire confidence in your business from partners, suppliers and customers. 

  • q Logo design
  • q Printable Business Card design
  • q Printable Letterheads design
  • q Printable Compliment Slips design

Saved and formatted for you in all 7 major design formats allowing you flexibility and confidence in any scenario.

Business Website Design Get a website that will show case your service in style to potential millions. Your graphic design business website is the perfect for dealing with clients across town, suburbs and even countries. Good website design can also be a great credibility building tool, especially in your line of business.  

  • q Home Page
  • q About Us page
  • q Contact Us page
  • q Services page

Or choose our niche site option and get unlimited pages, password protected pages, free hosting & registration, search & comment capabilities, all for the same price.

Company Registration Get business registration quick and easy. Also choose from one of our available names or register a personalized company name of your choice.

Finance package. Never be caught unable to create or manage your finance info. Whether it’s budgets, cash flow, cash projections & financial planning etc. This comprehensive set of forms & templates already programmed with basic finance formulas, allows you to do all of this with greater ease than ever before.

Human Resources Management Package. No more confusion about how to hire, partner, recommend, terminate, manage, measure & motivate employees in your new startup. This package is your personal human resources assistant helping you get the job done with all kinds of templates and forms. You’ll easily put together a comprehensive human resources policy and procedures manual.

Sales And Marketing Package.  Now you can create, measure, plan and analyze your marketing, even without much previous skill or experience. Marketing is the life blood of your business and you’ll love the convenience of this package. Create marketing plans and marketing strategy that works.

Further Details

 Delivery: Depending on your location and preference, you will receive your kit either on special personalized download link or on CD. 

Free back service: We keep a copy of all your designs (brand and website). If you require these in future (lose or damaged your CDs). 

Cost: For the duration of this promotion period, all kits have been drastically discounted. Depending on your chosen options, type of business and delivery preferences you kit will cost you between ($450USD – $1200 USD (fuel coupon equivalent).

The discount period will last from now until end of January after which the price will may more than double to reflect it’s true value. Don’t waste time, take full advantage of this special offer immediately. If you’d like to discuss a payment plan, then feel free to give us a call or pop an email.

 Ready to act now?

Call us on +263 11 661 853 OR 263 11 867 867

email: max.soutter@gmail.com

Commodity Broking/ Trading Business Setup Kit

In Web design on December 30, 2008 at 11:32 am

This kit is a collection of resources designed to handle the needs of any commodity broking or deal making business. There is a wide range of tools, so go through the list thoroughly. You’ll notice a comprehensive assortment of forms, templates, guides, checklists and business letters that will save you time and money starting up and setting up your brokering business.

Trading & Transactional Documents (over 30 forms, templates & guides) When managing a diverse portfolio of products and transactions across multiple scenarios, you’ll need the flexibility & efficiency of a well defined & designed set of ‘transaction management’ forms. With over 30 of them here, thoroughly designed and thought through, you’ll be ready to handle anything fast and easy. 

  • q Ordering
  • q Receiving
  • q Selling
  • q Shipping
  • q General

Logo and stationery design Kit. Enjoy the benefits of an attractive and credible brand Image working across all your stationery and communication pieces. It will inspire confidence in your business from partners, suppliers and customers. 

  • q Brand Logo design
  • q Printable Business Card design
  • q Printable Letterheads design
  • q Printable Compliment Slips design

Saved and formatted for you in all 7 major design formats allowing you flexibility and confidence in any scenario.

Business Website Design Get a website that will show case both your product range & your other services to potential millions. Your business website is the ideal communications tool for dealing with partners, suppliers and customers across town, suburbs and even countries as your trading opportunities expand. Good website design can also be a great credibility building tool, especially in your line of business. 

  • q Home Page
  • q About Us page
  • q Contact Us page
  • q Services page

Or choose our niche site option and get unlimited pages, password protected pages, free hosting & registration, search & comment capabilities, all for the same price.

Company Registration Get business registration quick and easy. Also choose from one of our available names or register a personalized company name of your choice.

Finance package. Never be caught unable to create or manage your finance info. Whether it’s budgets, cash flow, cash projections & financial planning etc. This comprehensive set of forms & templates already programmed with basic finance formulas, allows you to do all of this with greater ease than ever before.

Human Resources Management Package. No more confusion about how to hire, partner, recommend, terminate, manage, measure & motivate employees in your new startup. This package is your personal human resources assistant helping you get the job done with all kinds of templates and forms. You’ll easily put together a comprehensive human resources policy and procedures manual.

Sales And Marketing Package.  Now you can create, measure, plan and analyze your marketing, even without much previous skill or experience. Marketing is the life blood of your business and you’ll love the convenience of this package. Create marketing plans and marketing strategy that works.

Further Details

Delivery: Depending on your location and preference, you will receive your kit either on special personalized download link or on CD.

 Free back up service: We keep a copy of all your designs (brand and website). If you require these in future (lose or damaged your CDs). 

 Cost: For the duration of this promotion period, all kits have been drastically discounted. Depending on your chosen options, type of business and delivery preferences you kit will cost you between ($450USD – $1200 USD (fuel coupon equivalent).

The discount period will last from now until end of January after which the price will may more than double to reflect it’s true value. Don’t waste time, take full advantage of this special offer immediately. If you’d like to discuss a payment plan, then feel free to give us a call or pop an email.

Are you ready to act today?

Call us on- +263 11 661 853 OR 263 11 867 867

email: max.soutter@gmail.com 

Make Enemies, Make Profit

In Misc, Starting A Business? on December 13, 2008 at 10:30 am

As a service/ product provider, your goal should be to become the only viable solution to your markets problem – to be more trusted and respected than any of your competition. This doesn’t happen by luck – you’ve got to intentionally setup your business this way. One of the best ways to do this is to protect your market.

Protecting your clients from the errors of your industry: Every industry abuses it’s market in someway or the other. Industry leaders create business around these industry weaknesses. By speaking up and against bad service and deception in your industry you get on the customers side. And that’s where you should be.

 A personal example:  As graphic designer years ago, I did this by educating the market about how Ad Agencies and graphic designers cheat them. I showed how big agencies rely on design without marketing or strategy. I showed them how to avoid being overcharged. I show them how to interview an agency to ensure they were the best for the job.

I can tell you now that a good many competitors didn’t like what I was doing. I was giving away industry secrets, and forcing them to work harder for their clients. On the other hand my market loved it. And so did my wallet.

Benefits: I established trust and credibility by helping the market make better decisions. Others were mere designers, I was a trusted advisor. More credibility means you’re more in demand. Your service is valued more highly.  You come more highly recommended.

Attacking your industries weaknesses spreads word of mouth about you being different. “Finally someone who understands me”. “Finally someone who cares about more than just the money.”

A word of warning – I don’t recommend attacking specific businesses. You don’t have to trash someone else to get ahead – just speak against consumer abuse.

Here’s how you can use this for yourself. Ask;

  • 1) What are the common mistakes and misconceptions the market has that leads them to disadvantage?
  • 2) How do your competitors take advantage of the ignorance of your market?
  • 3) How can you take advantage of this weakness in your competitors to win the trust of your market?

 5 years and many businesses later, I still use this same strategy with success. You can too. By protecting your market, you become a trusted advisor to them. They trust you with their businesses, their dreams and even their money.

Setup your business, structure your marketing and position services around protecting your clients. You’ll make a few enemies, but you’ll also make some profit!

Max Soutter

P.S. Need help setting up your business? The Business Setup Kit is for you. Have a look at our brochure or call the Business Setup Group for more info.

Doing Business In Zimbabwe: The Four Secrets

In Free Downloads, Misc, Starting A Business?, Uncategorized on December 12, 2008 at 9:10 am

With inflation in the Zillions, most Zimbabwean entrepreneurs have had enough. Are you one of them? Perhaps you’re thinking of leaving to ‘Harare North’ (UK).You’ve hit your head against the wall so many times, yet it doesn’t seem to break.

Well what If, instead of trying to break the wall down, you found the door? Not only that, but you also found the key?

If you’re interested I can show you both. The door is called leverage. And there are four keys that will open almost any business door you want. In my last Book “Cash Baron Secrets”, I’ve out lined these for you in a simple, easy to read, practical way.

You’ll see how;

1) I got a got a half page advert in the paper for free.

2) How I turned four hours of work into a 6 month ‘money saving stream’

3) How I got a timely cheque from an almost stranger, who didn’t like, or trust me – no begging necessary.

4) How I got a business to work 12 months to build a marketing opportunity for me, at their own expense without them even knowing it.

5) Lots more

The great thing about all these examples is that they’re from years ago…when I didn’t have a cent or a reputation. You’ll see exactly how I used leverage to survive and thrive where others were failing.

Download it here 100% free

http://bizsetup.wordpress.com/category/free-downloads/

I still leverage today. The higher inflation gets, the more relevant the keys become for any entrepreneur in these extraordinary times.

Max Soutter

I’m going to leave the book for free download for a few more days, then it will be removed from the site. So if you’d like to learn from a once ‘desperate cash baron’, then download it now.

http://bizsetup.wordpress.com/category/free-downloads/

talking about leverage, for a limited time, here’s how to start a business without money

Zimbabwe Business Plan

In Misc, Starting A Business?, Uncategorized on December 10, 2008 at 2:36 pm

Surviving and thriving in Zimbabwe isn’t impossible. Challenging – yes. Impossible – No. It does however call for ideas and strategies beyond the scope of most academic and business textbooks. You’ll need “extraordinary measures in extraordinary times” – just ask Governor, Gideon Gono. It’s in his new book.

 An example of extraordinary measures is the Zimbabwean Business plan. If done well, it will include a number of considerations that you wont find in any generic business plan template. Whether for investors, partners or yourself, answers to these questions could make or break your Zim biz.

 Every Zimbabwean business plan should consider:

1) If you can’t charge in a stable currency, how do you intend to maintain the value of your money? (barter trades, a quick cash to asset conversion, stocks and shares etc)

2) If your business is not a cash cow, for example high priced goods, how will you meet the daily cash requirements for your business? (Can you change the shape and form in which your payments are made? How creative can you be with suppliers and payment schedules? What fast moving related (or not) products can you sell to keep cash flowing? etc)

 Another example of this is the obvious need to setup multiple bank accounts. If you have 10 employees, each should have a bank account with 5 banks. Same goes for the Directors and the business itself. Also, develop a ‘Withdrawal strategy. How can you get employees paid without the downtime?

3) Territorial defense against imports. Remember what happened to Delta? They lost mega market share because they weren’t ready for the competition from imported brands. Are you? If your competition from SA (and beyond) come round, can you survive? What’s your game plan? Don’t procrastinate on your strategy.

4) Shorten Your Time Frames. What would conventionally be considered medium term planning overseas, would Long term here. The environment is a little more volatile, and dynamics change a lot faster. Your plan needs to be more fluid or flexible. Surviving and succeeding today is more of a factor here than it is in most places. Take this into consideration.

5) Recruitment and replace plan. We have one of the fastest employee turnover rates in the world. Acknowledge this and plan for it. How can you keep employees longer? If you lose one do you have a plan for quick replacement? Flexi-packages and employee policies could prove useful. .

Is this list complete? No, it’s just to stimulate your thinking. It’s meant to empower and inspire you to be practical and unconventional. Zim biz can work, just not in the same way as elsewhere. For Zim business, throw away the Cambridge text book!

Yours for smarter business

 Max

Looking for a smart, practical and proven approach to setting up your business? Checkout our business setup kit. It’s fast, affordable and ‘Zimbabwe Proven’

Zimbabwe Christmas: My business advantage

In Uncategorized on December 8, 2008 at 2:45 pm

Cruelty towards competitors…? Is that allowed? Well you may be charged with that crime if you take advantage of this easy opportunity.

Businesses in Zimbabwe, South Africa, UK and everywhere tend to do the same thing around about this time…they shut down. From about the 15th of Dec til the 15th of Jan many businesses, business owners and key employees go on holiday. That represents a fantastic opportunity for you…

here’s why.

With all your competitors shut down for 2-3 or more weeks, that leaves you in that time as the only voice in your market place. The only person open to do business with. The only solution for a desperate need in your market. 

It’s a great time to target hard to get accounts. to gain a little more market share, to become a little more influencial. Whatever.

If i were you, i wouldnt shut down this Christmas. Or atleast, not for more than a day or two. If you really want an ’unfair advantage’ that is. Instead devise ways to communicate to your market during this time. Tell them why you’re the most reliable, cost effective, highest quality – whatever.

Alternatively you could just take two or three weeks off and start from scratch in January…in which case you dont want to be my competitor this Christmas.

What would you rather have for Christmas – a stomach full of rice, chicken and hangover? Or a mega headstart on your competition? 

Max Soutter

p.s. Hey, i’m not saying dont celebrate Christmas, i’m saying celebrate it by gaining a real life only once a year advantage! I welcome your thoughts.

p.p.s. Before i forget, for those who’ve enquired, my new ebook ‘The Customer Thief’ should be out by Next week. If you’d like a free copy, then pop me an email and i’ll send you the link – max.soutter@gmail.com In the mean time if you havnt read Cash Baron Secrets, you can download it on this site, under ‘free stuff’

How To Name Your Company

In Company registration, Starting A Business? on December 2, 2008 at 9:21 am

Most entrepreneurs is Zimbabwe have no idea of how important a name is to the business. This is illustrated by all the silly, irrelevant sounding shelf companies that are bought daily. Of course, if all you’re doing is burning money all day, then it really doesn’t matter. If on the other hand, you’re part of that rare breed that thinks beyond today…here are a few tips to consider.

 “Stay away from Shelf Companies”

How important is your business name? Well think about this – Do you think the biggest and most successful brands in Zimbabwe (or the World) came from shelf companies? Econet, Kingdom Bank, Chicken Inn, Mr. Juicy, Old Mutual – do you really think these are shelf companies? Nope.

As a new business owner you are responsible for the development of your brand. The job of your company name is to communicate to your market place. It’s part of your marketing strategy.

Can you imagine a soft drink called “Techiefredy Investments” or a bank called ‘Tendai Jason Moyo Bank’. How about Mindfret Restaurant?

That’s how most shelf companies sound. They never make sense at all and can take away from the professionalism you want to communicate. If you’re serious with your business – take the time to choose a name that communicates to your market. Here are some ideas

1) Associate it with the product/service – example Chicken Inn, Unforgettable Events, Agri-Bank, Business Setup Group.

2) Make it easy to remember – Chicken Licken, Burger King, King Pie, OK.

3) Link it to an already strong brand (if you have one) ie Oprah Magazine is linked to Oprah, Virgin Airlines is linked to the rest of Virgin.

4) Avoid abstract names like Coca-cola, Kodak, IBM. If you use one of these, you’ll have to spend a lot of money (like they do) to associate your brand with your product/service or offering. If you don’t have a similar budget, forget it.

There are many more approaches to consider but the point is this – your name is the beginning of your branding process, don’t take it lightly. A good name can make it easy for you to be memorable and believable.

Ultimately though, your name is just step one in the process. After that, you’ll have to educate your market on what you do and stand for. This is of utmost importance to you as an entrepreneur. Ingrain your name, service, unique advantage in the minds of your market.

Here’s the best offer you’ll find for full registration. It includes useful FREE bonuses and resources you wont find anywhere else. For business registration, go to www.bizsetup.wordpress.com/companyregistration