Category Archives: Marketing Advice

Homosexuals In Heaven?

ImageA struggling someone asked – “Will God allow Homosexuals in Heaven?” The answer is NO! Nor will he allow thieves, murderers, liars – or anyone who has ever committed even the smallest sin – especially not you.

Heaven is not for sinners of any kind – yet that is all any of us is without Jesus. God will not allow anyone who is of that first Adam…that natural man, into Heaven, but he will allow all of us, who are in Christ, the last Adam. You see the thing is to stop thinking of someone Else’s sin as greater or less than your own. Whatever are the ‘big sins’ in people’s eyes are all small in comparison to the blood of Jesus.

The issue first and foremost and by far is not which particular sin have you committed, how many times and is it better or worse than mine – no the issue is, if your faith in Jesus and his GIFT of righteousness or in yourself. If you are in Christ, you are free from judgement and free from the chains of sin and heaven bound…even if you fail in a certain area.

That’s why it’s called a gift of grace. You can’t earn it, or deserve to keep it. It’s by grace…so lets take our focus off of our own selves and back on to Jesus. Jesus is enough.

Who Wants To Be A Sheep?

sheep wolfWho wants to be a sheep of an entrepreneur? A white, fluffy, helpless sheep? Before you answer, consider the life of the sheep…

He has no sharp teeth, no long claws, no battle armour and no scary growl to scare off hungry wolves. He doesn’t run fast or jump high and he cannot camouflage his white wool against the green grass – He is an all together easy target for any predator.

Oh and if that wasn’t already bad enough…

The only thing a Continue reading

How To Change An Impossible Situation

Impossible climbBusiness is a test. Few realms of endeavour will have you encountering as many challenges, and in Zimbabwe – much more so. 2012 for example was a heck of a hard year for many. However there is a difference between what is hard and what is impossible.

‘Hard’ is a measure of difficulty. A measure of the effort it’s going to take to get through to the other side. Hard is a test – hard times show you what stuff you’re made of, what makes you tick, how much you want it. However, let’s be clear, If something is Continue reading

OPPORTUNITY: If You’re Into Network Marketing In Zimbabwe…

ImageAre you into multi-level marketing? Whether you’re in Forever Living selling Aloe Vera products, or promoting holiday packages through World Ventures – whichever network marketing opportunity you’re involved in, I want to show you how to finally start building a real income stream, and how to do it quicker and easier than you may have thought possible, right here in Zimbabwe.

You’ll have to be open to new ideas though.

Now, I’ll admit, for a long time I was a skeptic of multi-level marketing opportunities and their viability as a business opportunity. However, after I began to do the research (and I did a lot) I began to discover that there are in fact some viable opportunities in the industry and some multi-level marketing companies do in fact offer great products and value.  Some have great compensation or marketing plans and some even offer great support and training.

BUT, the truth is…

Despite all those benefits, very many people are still struggling to turn it all into an income that is actually worth the effort and money they’ve put in.

Is that you?

You work hard, you put in the time, but nothing seems to be happening, seems just to hard to convince people. Or perhaps you’ve already given up on the idea. Whatever the case, if you will allow me, I would love to show you how turn things around (also I have a free gift worth hundreds if dollars I want to give to you).

Yes, there is a way to build a real genuine (or a greater) income stream from multi-level marketing, right here in Zimbabwe, even if you’ve been struggling for years and failing.

If you’re involved in MLM or have been in the past, and you’re open minded and you’re open to new ideas and results driven strategies from years of research and study, I want to talk to you. No matter which multi-level marketing company you’re into or were into, I am convinced that I can show you a way to take a giant leap forward.

Contact me now.

If you’re one of the few who is already making good money, then you can make more. However, if you’re the majority that has been struggling, this could be that missing piece you’ve been looking for.

Get in touch with me ASAP.  Use the form below to reach my personal email, or connect with me on Facebook. IN BOX – www.facebook.com/maxsoutter or EMAIL maxsoutter@facebook.com

 

Zimbabwe’s Evil Pyramid Schemes.

ImageWhen some people hear Multi-level marketing, they think, “oh this must be a pyramid scheme”. Sad thing is very few actually have any idea of what a pyramid scheme is. Truth is 99% of companies in Zimbabwe are pyramid schemes!

They look like this (See picture).

Notice how the people Continue reading

Balltron (Nhakatron): Start a Business in Zimbabwe for Just $30

ImageOk, before I tell you about Balltron or Nhakatron, lets be real about what it takes to start a business in Zimbabwe right now. It takes money, effort, risk, blood, sweat and tears, and then more money.

Money to hire help, money to market yourself, money to setup the office, money to buy the machinery…and so on. No matter what anyone tells you, it takes money to start up a business (unless) – fortunately, though, it’s not always your money. I’m not talking getting a loan, even business plans written and scrutinized the best consultants in Zimbabwe, can no longer guarantee you a loan…not even close. Anyone who says otherwise is either lying or smoking something, or both.

So what to do? Give up and settle for the rat race?

Naa. Not you!

I’m constantly on the look out for great opportunities that you can take advantage of, and recently I came upon what is one of the best, and most practical approaches to making money in Zimbabwe I’ve seen in a long time.

It’s called Balltron, and yes it’s multi-level marketing. Granted MLM has been a disappointment for a number of people in recent times – but there’s a reason for that. It’s not because multi-level marketing doesn’t work, in fact few models work as well. It’s because many of them really weren’t specifically designed to fit the Zimbabwean context.

They’re either too costly to join and maintain, or else they require people to change some of the life time habits of spending and living…not an easy way to build a business. It’s worked for some, but many have struggled. It’s not impossible, but it’s not exactly easy either.

Enter Balltron!

Balltron is an international company that’s been involved in multi-level marketing now for almost 20 years. In coming into Zimbabwe, they’ve done something that no other network marketing company in Zimbabwe has done as well (far as I can tell). They chose a product that is 1) Not hard to sell, 2) has a huge market 3) Is easily affordable to many 4) Doesn’t require you to change you lifestyle 5) Of ‘tangible’ (real) benefit.

The product is called Nhakatron and it’s a high quality, competitive offer in it’s industry and practically everyone you know will make use of it or a service like it sooner or later! Everyone.

It’ll cost you just $30 to get started, but the potential to grow your income, passive income is huge. It’s not get rich quick scheme. That doesn’t exist, but if you’re on a small budget, and you want the opportunity to earn up $5000usd a month (and more), then this is the best way I know how for most people. In fact I have personally gotten involved in it, which I rarely do, so I believe in the idea.

Contact us if you’re interested and would like more details. I have a special bonus I’m throwing in that will give you potentially hundreds of dollars worth of free marketing services, if you get in (under me) early enough.

You can also get details by connecting with me on Facebook, and in boxing me.

Granite Processing Plant (Including Claims) For Sale – Zimbabwe

For sale is a tile producing plant (Black Granite) including 450 claims. The factory (cutting & polishing) is dormant but fully equipped, infrastructure in place. All the paperwork is in order, including the Geologist Report done by Dr. A. Roberts. There is huge potential at this plant as its on site Continue reading

Harare, Zimbabwe: Worst City On Earth to Live In?

So, Huffington Post tells me that according to a British based research firm, Harare in Zimbabwe is the worst city in the world (that’s not a war zone) to live in.

What a load of poop!  I disagree – but that doesn’t matter. Marketing isn’t a matter of reality, it’s a matter of perception.

Still it’s another example of what happens when others get to tell the definitive story on who you are. They get to define you in the eyes of the world. It’s true of cities, and it’s true of businesses and people and every kind of brand.

Tell Me A Story.

 

 

You know the story of the ‘three little pigs’ right? No one ever wonders if the 3 little pigs really did build those houses, or if the big bad wolf really was that bad, or even if he really could huff and puff a house down!

Why not?

Because as soon as you say “once upon a time”, I enter a world in which everything you say, no matter how crazy or amazing, is true. That’s the power of a good story, i don’t evaluate it with my conscious mind – I don’t even bother with logic half the time. A Story is a marketer’s best friend.

Now how can you use that for your business?

  • 1)     Pick a quality, a fact, a truth you want people to know about you.
  • 2)     Pretend you’re not allowed to use the word that defines that attribute. So no saying “high quality”, “excellent service”, “most affordable” etc
  • 3)     Ask – What does my market believe about how a ______ ‘your chosen attribute’___ would act/ look like, sound like etc

An example: Is yours the friendliest service in the world?

Then fill my head with stories of how friendly your staff are to customers. How Mary over at reception ended up married to one of your customers because they got a long so well. How Peter at the door has now knows over a hundred customers by name in a few short months. How the boss is not available at lunchtime because yet another customer has taken him out for lunch– 3rd time this week!

People can argue with facts, question them – but stories…unique, engaging stories that match my world view… I can never argue with.

And better than that, I remember stories, I forget facts. I feel stories, i just think facts. So tell me a story.

 

Branding Story, Show Don’t Tell!

Just because you say it, doesn’t mean I believe it. In fact sometimes, the more you say it, the less I believe it – all the more if your competitors are saying the same thing. You’re in business to make money, I expect you to say “highest quality”, “superior service”, “Most affordable”.

BUT how do I know you’re telling the truth?

Listen Bob, this is where Small Medium Enterprises (and some big companies) fail in their marketing. They assume that marketing is about saying “I’m the best” and hoping people believe it. Sure, if you’ve got massive credibility you can get a way with that sometimes, but not for long.

So what to do instead?

Show, don’t tell.

  • Don’t tell me that your biscuits are of the highest quality; SHOW me a picture of the Queen of England having them for her morning tea!
  • Don’t tell me your product is the strongest on the planet, throw it off a high building and show me it didn’t break!
  • Don’t tell me you’re a hot babe, put on a mini skirt and a tight fitting top and walk slowly past me. Do that, and I’ll tell myself that you’re hot (or not)!

And that last line right there – that’s the real secret to massive credibility in marketing. It’s not about what you say, it about what you can get me to say to myself about you, because of what you’re saying (read that again).

And credibility? What’s that for? Credibility means I believe you. I trust you. I believe that your product/ service can do for me what you say it can, is worth the amount you say it is and is better when I buy it from you, instead of your competitor.

Credibility (not just money) is the real difference between SMEs and Big Name Companies. Small Medium Enterprises in Zimbabwe (and everywhere) are throwing away the few pennies they have trying to tell the market. Big businesses got big, because they figured out a way to show, not just tell.

Showing is about telling a story. Telling is about reciting a few facts, which may or may not be true.

By the way, I’m available for hire again as a consultant. Want someone to come in and up the credibility, influence and profitability of your marketing? Let me come do it for you. Get in touch.