I hate “Tawanda”, and “Tendai” and “John Smith”. No, not Tawanda Nyambirai from TN Holdings or Tendai X from wherever – not the people, the names.
I’d bet there isn’t a more common name in Zimbabwe than Tawanda except maybe Tendai. They’re just too common, and common means average and average means boring and boring means easily forgotten. ‘Tawanda’ might be a great guy (all one million of them), but Tawanda is exactly the opposite of what you want for our business.
Boring is easily forgotten. It’s expensive to build a brand around boring…it’ll take a lot more time and money to be remembered, to stand out, to be remarkable.
Think about it
Too many Zimbabwean entrepreneurs right now starting Tawanda businesses, selling Tawanda products and creating Tawanda marketing. I hope you’re not one of them. I’m busy going through everything around me now getting rid of anything that’s ‘Tawandarish’. You should too.
Oh. and if you’re name is Tawanda, no offense! I mean it’s a lot better than being a Lucifer.
Oh and could have chosen any common name for this purpose – for example “Max” is one of the all time most popular dog names in the world, not flattering! However – “Tawanda” for those who don’t speak Shona, actually means “there’s a heck of a lot of us”. When it comes to your business, you want to be able to say “There’s no one like us”.
Posted in Branding, Business Advice, marketing
Tagged boring, John Smith, marketing in Zimbabwe, One of a kind, Tawanda, Tawanda Nyambirai TN Holdings, Tendai, We are many, Zimbabwean entrepreneurs
Church leaders like Emmanuel Makandiwa and Urbert Angel who have massive followings in Zimbabwe can teach you a little something about business. I’m not talking about the controversial stories of flamboyance and so on – that’s a debate for another day (maybe another website), I’m talking about the way they move people.
See if instead of seeing clients as just buyers of your product, you saw them as actual people, with beliefs, values and a world view that shapes how they live, you may actually become empowered to lead them.You might shape your marketing material so that it answers the questions they’re really asking, meeting the needs that really nag them.
You would build your brand, your message and your whole business around a powerful and exciting Gospel (good news) that matches the world view of the people you need to influence.
Maybe you would see that a nice looking logo and great signage is really just a very small part of what it takes to build a brand. It’s about reaching the market on a deep, emotional almost spiritual level. It’s about positioning yourself as not just another solution, but the only viable option, THEE man of God, so to speak.
Makandiwa has done this masterfully (yes by the power of the Lord, i hear), but the principles stands. And in a religious country like Zimbabwe with a pastor just around every corner, the value of being seen as thee man of God, thee solution, thee best option has never been higher.
“Ya, had coffee with Lucifer the other day. He’s got some really interesting views on Zimbabwean politics, and a great sense of humor – sheesh! What? Yea, you know Lucifer, the guy from the marketing department…fourth floor?
And thaaaat, right there Continue reading
“Give and it will be given to you. A good measure, pressed down, shaken together and running over will be poured into your lap. For with the measure you use, it will be measured to you.” Jesus. Luke 6:38, The Bible.
There are two places your business can operate from, the Fair trade economy or the Generosity economy. Most people are aware only of the first choice.
Fair trade is Continue reading
If you’re already in or planning on entering the business of real estate (property sales) in Zimbabwe, then you probably already know how vitally important a strong online presence is.
Together with classifieds adverts, your own website is vitally important if you’re going to succeed in the business – not just any website…one that’s known, followed and gets traffic and generates leads.
www.propertyplace.wordpress.com is well positioned to gain you more leads, expand your reach and brand presence and fast forward your success as a real estate agent or in any related business.
Once you own the site, we will customize it for you (if you already have a brand that you’re working with) and give you a strong marketing boost to get you going faster and even more powerfully.
Interested in finding out more about why Property Place is a valuable asset? Please contact us immediately and we’ll show you.
Use the email form below or contact Max Soutter directly on firstname.lastname@example.org or 263773098648
How much is too much to pay for the designing of your website? $500 or $5000?
Most Website designers choose one or a combination of the following three measures (all of which can be miss-leading for you)
Number of design hours. Here a free-lance designer or design agency basically estimates how long they expect to spend on your project and multiply by their hourly rate. It works great for the designer and is common practice is a number of industries. Not the best though. What is you happen to hire a designer who takes two hours to do what another would take an hour to do? Continue reading
Timothy Maurice - personal branding expert
Personal branding…in case you didn’t know, can make all the difference for your success as an entrepreneur and in your career. How people see you has a massive impact on what opportunities that throw your way, so don’t leave your personal brand to chance. The Christian Institute for Leadership here in Zimbabwe asked me to share the following details of the Timothy Maurice personal branding workshop with you Continue reading
Click To Share Hitler's Marketing Tips On Facebook
Ever asked yourself how dictators like Hitler are able to do what they do, sometimes gathering millions supporters and often even the support of respected and important people?
The answer is in the skillful use of Continue reading
Is there really such a thing as Job security? Recently 4500 employees, retrenched from the Reserve Bank of Zimbabwe (RBZ) found out that the answer is no, not for everyone. It’s not just in Zimbabwe either.
In America, 7.9 Million jobs were lost in the recent recession! (money.cnn.com)
Jobs are even less secure than the businesses which employ them.
There’s no such thing as job security and there’s no such thing as business security… unless of course you’re something special, then everything changes... Continue reading