Some great points there. I was emphasizing email as a communication vehicle – but you’re 100% accurate. Spam is a certain to work against you. Many people attempt to spam as a short cut vs actually developing a real database of people who want to hear from them.

Thanks for the detailed contribution Limibikani.

Max.

Email marketing is great but would suggest adding the following:
- You should contact the recipient and ask for permission to put them on a list.
– give your recipients a clear Unsubscribe link at the top (yes, not bottom) of the email. those that that don’t want more emails will respect you for that. And in future will consider you when looking for a product
– never send a marketing email to a recipient you got from a 3rd party. Few people appreciate receiving a marketing email they didn’t expect from someone they don’t know. That’s what spam is, unsolicited commercial email.
- create a newsletter and let interested people subscribe to it.
- just because a client inquired on a product through email doesn’t mean you can use that email to interest them with more products. Clients should choose to receive more emails from you.