It’s A Mind Job.

Success is a mind job, so sometimes, staring out the window, seemingly lost in space, is extremely productive. All depends on what you’re thinking (visualizing).

If you’re worrying about your dog eating the cat at home, you’re wasting time. If you’re fantasizing about winning the lottery, you’re wasting time. If you’re remembering an argument you had with a friend you didn’t know on Facebook, then you’re really wasting time!

On the other hand, if you’re ‘Visionizing, well that’s different.

Visionizing is what I call it when I take the time to go over my vision everyday – in my mind. I place myself in a future time and I vividly imagine all the details as if it were real right now. What it sounds like, looks like, smells like…I make it multi-sensory and exciting..

Why do it?

Cuz my mind can’t differentiate between imagined reality and actual reality. Neither can yours. It’s a proven fact. Why do you think you couldn’t sleep after watching that Horror movie? Because you replayed it in your imagination…and your mind thought there was real danger.

Listen Bob: By Visionizing everyday, 5 or 10 times a day, you can imprint a new way of seeing or believing into your brain. You can convince yourself that person you want to be, is in fact who you are already. You can reprogram yourself past your current limitations, attitudes and perspectives. Success is a mind job.

Top performers all over the world absolutely always use this technique. Some do it intentionally, other without even knowing it. They’re constantly seeing themselves crossing the finish line before everyone else, or closing the biggest sales, or romancing their wife.

The great thing about visionizing is that is absolutely works! Do it for your business, your studies, your family, your ministry – anything. The trick is to make it vivid, make it multi- sensory and make it often. Just 3 times a day, 10 minutes at a time for a start.

This will work wonders for your everything you apply it to. Free your subconscious mind of all the things you don’t want to happen. Don’t think about them, visualize or talk about them. Start daily visionizing a compelling new future.

Option B is to play another game of solitaire or get back to your 467 friends on Facebook and make friends w. See how far that takes you? I think, like me you prefer the Option A.

“Sorry, We Dont Do That Here!”

“Sorry, I don’t do that”.

Smart entrepreneurs say that a lot. Why?

Because knowing what you don’t do is smart business and it’s smart resource management. It’s often a good sign of a healthy business, of a good strategy, of a disciplined individual.

Why?

Because you cant be clear on what you do do, if you’re not clear on what you don’t. You cant be focused on what you will do, if you’re not sure what you wont.

It’s why you need a Unique Selling Point (USP). Because it tells people what you do (and therefore what you don’t).

Your ‘To Not Do’ List is almost as important as your ‘To Do’ list. It informs you on what is opportunity vs distraction. It reminds you of why you do do certain things…for example

Lets say you’re a marketing consultant and i ask you to help me with a business plan. If you say “Sorry Max, I don’t do that”, what’s my next question?

“Well, Why Not Bob?!”

Of course your answer needs to be better than “just because”. If you’ve actually thought it through, then it will reflect focus and even insinuate expertise.

People disciplined enough to not do certain things are often paid more, trusted more and referred more. I mean would you hire a consider a brain surgeon who is also a master pediatrician, gynecologist, psychologist and basketball star?

Or would you prefer the Brain surgeon who says “No, i don’t have anytime for that other stuff…, my passion is brain surgery – nothing else”.

Sure it may seem like his missing out on all those other ‘opportunities’ coming his way, but his not. He’s just focused…and therefore more credible and likely to deliver well.

So what don’t you do?

Examples of Leverage

Had two emails yesterday, both asking for an example of leverage – so here goes.

1. 1) You’ll pay the same amount to advertise a 10x 5 advert in the newspaper whether you get 5 responses for 50. By leveraging an understanding of your market, buyer psychology and effective marketing…you’ll create a far more appealing offer = same cost, more results.
2. Waste time daily your email marketing to a limited list, or leverage technology and this opportunity. Now you can reach 15 000 people every week for the next 6 months for less than a dollar a day…all automatically. Less effort + less cost, but more customers.
3. Spend the next 5 years trying to improve your weaknesses OR hire someone who is ALREADY strong in those areas. You’ve just saved yourself time and frustration.

Get it? These are very basic examples, but absolutely powerful. There are literally hundreds of ways to leverage for success. A great starting point is to embrace the mindset shift – you’ll start to notice opportunities all around you.

For example, a few months ago, i found a great site that highlights websites on a rotational basis. It’s a great way to get more traffic to your blog. And how do you do it? All you have to do is link to them…like this

Entrepreneurial Success…What’s the main factor?

In entrepreneurial success, what makes all the difference? Is it money? Brain power? Good ideas? Or maybe it’s hard work? I say no to all of the above. There are countless examples to prove each of these wrong. Many of the most successful entrepreneurs don’t come from a prosperous family or get straight ‘A’s in school.

So maybe it’s HARD WORK?

I mean no pain no gain right? But then how do you explain the millions of people who work extremely hard all day, every day – and NEVER get out of the rat race? Or How would you explain Richard Brandson’s claim in a recent interview –

“I don’t work any harder than a really Good Secretary or Manager”.

SO again…what makes the difference in entrepreneurial success?

I believe there is an answer. LEVERAGE. Every single successful entrepreneur in the world has used leverage extensively in his business. He’s leveraged the skills, time, knowledge, experience and money of others.

More recently (last 20 years or so), especially with the proliferation of the internet, smart entrepreneurs have been leveraging the internet and a vast array of online communication, automation and other technologies.

Leverage takes you far beyond the limitations a limited skill set, a lack of knowledge or money or even a 24 hour day. Leverage enables you to get big results from small efforts.

Leverage is the master key in business.

If you haven’t read my book ‘Cash Baron Secrets’, then you probably don’t know the 4 secrets for maximum leverage. Download it now, it’s free.

Yours for smarter business

 

Max

 

P.S. Interested in a way to leverage technology with Zimbabwe’s most advanced email marketing system, then email me at max.soutter@gmail.com. Make ‘auto biz marketing system’ your subject header and you’ll instantly receive the details.

What Year Albert Einstein Die?

Albert Einstein died in the year of 1955, April the 17th. He was 76. Albert Einstein experienced internal bleeding caused by the rupture of an aortic aneurysm, by the end of the next day he was dead. But so what?

 

 

 

 

 

 

 

 

 

 

You could ask that i suppose. I mean unless you’re a history, science buff, why would you care – right?

Wrong.

I bring up the death of Einstein for one reason;

Did you know that 5 decades after he’s death, thousands of people are STILL asking and learning about him from the internet alone?

The accomplishments of Albert Einstein make up a long list…more importantly, so do his contributions. Apparently all this makes him very difficult to forget. In fact they even kept his brain (check out the pic from National Geographic).

 

 

 

Of course Einstein isn’t the only one whose had a great impact. I heard recently that the powers that be are considering making Nelson Mandela day an international public holiday! No bad for some who spent almost 30 years in prison.

I’ wouldn’t be surprised if America one day declares a ‘Barrack Obama Day’.

Ok here’s the point of all this…Jay Abraham asked a question once that challenged me to the core

“If your business closes doors today, will the market miss out on anything?” The answer is a definite no for most businesses and entrepreneurs – fortunately though, you still have time to do something about that.

Provide a service worth talking about, make a contribution worth remembering. Go ahead, be more than just another meaningless dot in history.

Life is about more than just personal satisfaction, business is about more than just money.

Think about it – i know i will.

Max Soutter

p.s. oh by the way, thousands still ask about Hitler too – and He died a whole 10 years before Albert Einstein did. The number one question they’re ask – “Why did Hitler hate the Jews?”.

The world wants to remember Albert Einstein, and they wish they could forget Adolf Hitler. How will we feel about you? Will we feel anything at all?

Auto Biz-Marketing System

Ok, I know some of you have seen My Auto Biz-Marketing system on Dipleague Zimbabwe and a few other places – i’ve been getting emails about it since this morning.

Please hold your horses… it will be made available for fast movers ONLY as of tomorrow. We’re just finalizing a few things to make sure you get the best results. I’ve also added an extra last minute profit boosting feature!

If you’re interested in making an early booking you can send me an email. If you don’t what the Auto Biz-Marketing system is, come back tomorrow and check it out in all it’s glory.

Yours for higher profits.

Max Soutter

How To Construct A Killer Stadium Pitch

Ok I promised you that I’d show you how to design your ‘stadium pitch’. You remember what a stadium pitch is don’t you? If not – Check it out before you continue.

Now even if you never get to stand in a stadium, it’s likely you meet someone almost daily who needs to know what you do in a clear, persuasive, differentiated and memorable way. You can either keep stumbling through these marketing opportunities, or you can design a killer pitch that arm you for persuasion.  Here’s how…

1) Get Attention With A WOW Statement.
The first thing you say in person or in writing is extremely important… start off with an attention getter! You can do this in one of two main ways…

a) Use a WOW statement that makes someone say (wow…I didn’t know that – or wow, tell me more)
b) Use a well crafted Unique Selling Point (USP). A USP is basically a differentiating statement that establishes what problem you solve and why you’re the best or only person who does it. A proper USP will be attention getting to someone in your market.

2) Poor On The Bad News.
A lot of people have a problem with this one – not wanting to be negative. Look, I’m a VERY positive person. In fact many who know me consider me overly optimistic…yet even I use this.

Why?

Because it works! You see if you don’t know what the bad news is for your market, then you don’t know what’s driving them. Its no lie that bad news makes a deeper impression on the vast majority than good news.

A recent study revealed how more than 90% of people will do more to avoid losing Ten Thousand Dollars then they would to actually gain it. The fear of loss is a much greater motivation for them. It’s unfortunate, but not to be ignored by a smart marketer. Make sure you ad a quick and powerful statement  or two that highlights the bad news, disadvantage or danger you market is currently facing.

The goal is not to create a negative pitch, but to set up the case for the urgent importance of your solution. Sometimes without this, your ‘good news’ may lack context or fail to connect with your audience.

3) Solve the Problem & Differentiate.
Now that you’ve shown them the problem, show the solution. Not a general solution though…show how YOU specifically are the best solution. That’s done with a powerful Unique Selling Point (USP). Discover your USP by completing this statement;

My competitors only do this____________ BUT I do this___________

• My competitor only gives you three days to pay but I’ll give you a 3 month payment plan
• My competitors only provide 3 types of product X to choose from, I’ll give you a choice of 15 of the top brands to choose from.
• My competitors take two weeks to complete the job, but I’ll do it for you in 7 days or less.

Be specific, not general. Be clear, not vague. Don’t say ‘better’, ‘cheaper’, ‘faster’ etc unless you can quantify it. That’s what makes a promise more believable and compelling.

Here it important to find the match between the most important distinction in your market, and the distinction that you can definitely deliver.

4) Make The First Action Step Clear And Easy.
If you’ve been compelling and if you’re talking to the right person, their next question will likely be…”So what next?” or “How to I start”. Don’t assume people know how to engage your services. Spell it out.

For example
“All you have to do is visit my Eastgate office, fill in a short form and it’s yours”

“Get started by visiting our office this Tuesday with a 50% deposit”

Where to use your stadium pitch?

Everywhere! In your chance encounters, for your sales presentations, in all your marketing materials etc. Once you’ve mastered and tested and settled on the best stadium pitch – make sure you use it all the time. Avoid the temptation to just wing it. Make it look natural and un-rehearsed, but always use it.

Look, there are quite a few things that go into a really killer presentation and it’s implementation, but the above should give you some good direction on how to greatly improve your own.

Want Professional Help With Your Presentation? I can make it happen for you for a less than you think. Contact me. In a short period of time, you’ll have a killer pitch that will position you as a leader and get the phone ringing with new business. It works for websites, adverts, brochures, sales letters, presentations, sales pitches etc. Describe what you want and I’ll send you a informal quote. Click Here To Contact Me

The Next 30 Seconds…What Will You Say?

They call it the stadium pitch and here’s how it works…

Imagine being in a stadium with 10 000 people, all potential buyers of your product. You’re on stage with a mic and the opportunity to address the crowd about why to buy your product, and why buy it FROM YOU!

Great opportunity… except for a tiny problem

They’ve already been there for 10 hours listening to long boring presentations by other entrepreneurs! It’s hot, no chairs, and what’s more… It’s just been announced that whoever wants to, can NOW go home. You have just 30 seconds before it’s too late.

WHAT DO YOU SAY TO GRAB THEIR ATTENTION, KEEP IT

AND LEAD THEM TO BUY YOUR PRODUCT?!

Your first sentence is what’s called your Headline. If it’s weak, no one stops to listen. If it’s the same thing your competitors have been saying the whole day, They’ll ignore you and buy from someone else. If it’s all about how great and exciting YOUR product and YOUR company are…no once cares.

So again…what do you say to them?

Not knowing the answer to that question is basically the problem for most businesses. You have no real way to capture the attention of their market, keep it and profit from it. You assume that just because you’re talking, the market is listening –

You can’t see the thousands of potential buyers,

walking away from you every single day!

Want to solve the problem?

Do it with a stadium pitch. It’s a 30 second, or one paragraph statement that immediately captures attention, explains what you do and distinguishes you from your market.

Tomorrow, I’ll develop the idea of stadium pitches further. I’ll show you a few excellent examples and a few formulas on how to construct yours. Be sure to tune in!

In the mean time do you have one already? If you do, email it to me for a free critique, I analyze it for free and show you how and where you can improve it. If you don’t have a stadium pitch but you have a tag line or slogan you use…send that to me and I’ll do the same.

Until then, be thinking. Don’t simply echo your competition, don’t be boring, don’t be irrelevant.

Max

What Are You REALLY Selling? Bet You Don’t Know!

Funny enough, few know the real answer to this question – but before you laugh, do you? I can if you do just by looking at your ads. For example does your marketing look like this…

“Computers & Printers For Sale”

“House Hold Goods Available”

“Plumber For Hire”

Adverts like this indicate that you’re clueless about why people actually buy your product and what makes them part with money for it. Why? Because you’re appealing to the head, instead of the heart.

People VERY rarely buy from a logical stand point, including me. Even the most rational consumers don’t. That’s just not how the human brain works to make buying decisions. The fact is, we all buy with our emotions…and then use our logic to justify what we have decided we want with our feelings. Motivation is a feeling, not an equation.

In other words you’re not selling cosmetics,

You’re selling the hope to become irresistible to men!

You’re not selling a holiday in Kariba,

You’re selling the promise of escape from boredom or frustration at the office, a family occasion we’ll never forget.

You’re not selling carpets

You’re selling an impression I want to make to my visitors, the proud home owner feeling, finally feeling safer when my two year old son dives off the couch)

Are you starting to get the idea?

Understanding this difference is what separates irresistible adverts from the kind your market doesn’t pay attention to.

You must study your market and find out what motivates them to buy what you’re selling. Whatever that is… focus on it. Assure them that this is in fact the very thing your product provides.

Simply focusing on a your product is like assuming people buy Mercedes for transport. If all He wanted was transport from point A – B, he’d look for the cheapest car available. No he wants to feel something about himself, create a certain impression… guarantee that feeling with your product and you’re in!

Yours for smarter business

Max

Why Should We Talk About You?

There are a few questions your marketing needs to answer if it’s going to be successful.

Questions like “Why should we buy from you instead of one of your competitors?” Why should we buy now instead of next week, next year or next never? What makes you so special? And so on. One of the less considered questions, yet just as important is this one…

“Why On Earth Should We Talk About You?

You see you want us to talk about you. You need it. It’s free advertising. It’s greater credibility. When we your market start talking about you to each other, that means your brand is finally going somewhere. It means you’re actually reaching us…we keep you in mind when we want to buy…or refer someone else. It’s simple

Mind Share = Market Share.

We’re not stupid though. We won’t talk about you just because you ask or just because you need us to. We won’t even talk about you just because you’re good. Good is expected. If you’re not good, then we’ll bad mouth you and complain about you. But to get us talking well of you…

You’ve got to be more than just good.

You have to be out standing. Note-worthy. You have to offer something, say something, do something outside of our everyday experience. You have be so far better, or different to your competition that we have no choice.

Is there anything about your product/service that’s truly conversation worthy? No? Well then, don’t expect much word of mouth. Expect to spend more and more money to get our attention. Expect to work harder, longer just to get us to remember that you exist. Expect to have your more outstanding competitor getting all our word of mouth.

So again… Why Should We Talk About You?